All our simulations are webserver-based and run over the internet – all that is required to join in is a computer with a standard web browser, and an internet connection.
Each participant takes the role of an entrepreneur, and then builds and manages a simulated multi-product company over a number of simulated financial years. They then compete with colleagues for market share and profit. Players will see their competitors’ moves in real-time, and can adjust their own strategies accordingly.
A simulation plays out dynamically - at any moment the competitive situation of each player depends upon the decisions of the other participants. The participant who achieves the highest overall profitability throughout their product portfolio will generate the highest Economic Profit. This will be reflected in their share price.
We offer a range of scenario-based simulations from different industries, with special challenges for individual users to understand and overcome. We can also design and supply special business case studies on request. Players compete against specially programmed “intelligent competitors”. Individual log-ons from anywhere in the world at any time; users can make an immediate start on self-paced learning, using advanced simulation technology. Almost unlimited capacity to deal with many thousands of users who may wish to study and play at the same time
Next Generation Technology
IndustryMasters™ simulations are web-based
They reside on dedicated servers in the USA and Europe, and operate via the internet. No local installation is required; participants open their browser, log on to a dedicated simulation URL and start making their investments and other business decisions.
Participants can join from anywhere
They do not have to be in the same location at the same time. All that is required is a computer and an internet connection (preferably ADSL standard). This feature offers huge cost savings in travel and accommodation costs, as well as being well suited to global organisations operating in many locations. Virtually unlimited number of participants is possible; from 20 to 2,000 players - or teams - at the same time.
The simulation operates in “real-time”
As participants make their business decisions and implement them, the economic environment is recalculated and updated for all players – and the latest situation is sent to each player’s screen immediately. No waiting for calculated or printed results. As a result, players see their competitors’ actual moves as they make decisions on a minute-by-minute basis. This allows them to react and adjust their business strategies and tactics in real time – just as in real life.
Decision variables can be customized
Depending on your organisation’s goals and objectives, simulation metrics can be changed to a wide range of measures, such as Share Price, Economic Profit, Return on Equity, Return on Capital, etc.
Further, the look and feel of the simulation can be customized to a particular organisation or event, including the addition of corporate identity and specific learning outcomes, or embedding the simulation in the corporate website. This includes being able to integrate your company’s own data in the simulation – e.g. your own markets, products and competitors replicated in a simulation.
Variable speed and duration
The speed of the decision cycle - one month’s or one quarter's trading - can be adjusted individually, from 1 minute to 30 minutes, or set to change manually.
This allows for display and discussion of specific actions or periods. Simulation duration can be adjusted according to the needs or dynamics of a particular program.
And to facilitate immediate learning, the simulation can be “paused” at any time to allow for discussion and debriefing of players’ decisions, strategies and results.
Value and Performance
Outstanding Value for Money
Our simulations are webserver based – which means there are no installation, maintenance, upgrade or other “hidden” costs typically found with other providers. The lifetime cost of ownership is impressively low, and the training cost per user becomes very attractive.
Our webservers are capable of handling thousands of users simultaneously – we can configure individual client simulation experiences to match any learning program requirement, on a 24/7 operating basis.
We are constantly improving and evolving our service and simulation products – we move quickly to implement all new ideas that add value to our customers’ experience.
Self-Paced Learning Focus
Our simulations are equally valuable supporting individuals who schedule their own learning program, as well as for instructor-led, classroom-based group training environments.
Flexibility in Customisations
We recognise that our customers specific needs may vary – and can quickly design and implement special custom-made simulations with case study scenarios to suit any business situation. All at prices that are realistic and value-based.