Video Presentation

Delivery Formats

All our simulations are webserver-based and run over the internet – all that is required to join in is a computer with a standard web browser, and an internet connection.

 

Multi-User Simulations

Each participant takes the role of an entrepreneur, and then builds and manages a simulated multi-product company over a number of simulated financial years. They then compete with colleagues for market share and profit. Players will see their competitors’ moves in real-time, and can adjust their own strategies accordingly.
A simulation plays out dynamically - at any moment the competitive situation of each player depends upon the decisions of the other participants. The participant who achieves the highest overall profitability throughout their product portfolio will generate the highest Economic Profit. This will be reflected in their share price.

 

Single User simulations

We offer a range of scenario-based simulations from different industries, with special challenges for individual users to understand and overcome. We can also design and supply special business case studies on request. Players compete against specially programmed “intelligent competitors”. Individual log-ons from anywhere in the world at any time; users can make an immediate start on self-paced learning, using advanced simulation technology. Almost unlimited capacity to deal with many thousands of users who may wish to study and play at the same time

Next Generation Technology

IndustryMasters™ simulations are web-based

They reside on dedicated servers in the USA and Europe, and operate via the internet. No local installation is required; participants open their browser, log on to a dedicated simulation URL and start making their investments and other business decisions.

Participants can join from anywhere

They do not have to be in the same location at the same time. All that is required is a computer and an internet connection (preferably ADSL standard). This feature offers huge cost savings in travel and accommodation costs, as well as being well suited to global organisations operating in many locations. Virtually unlimited number of participants is possible; from 20 to 2,000 players - or teams - at the same time.

The simulation operates in “real-time”

As participants make their business decisions and implement them, the economic environment is recalculated and updated for all players – and the latest situation is sent to each player’s screen immediately. No waiting for calculated or printed results. As a result, players see their competitors’ actual moves as they make decisions on a minute-by-minute basis. This allows them to react and adjust their business strategies and tactics in real time – just as in real life.

Decision variables can be customized

Depending on your organisation’s goals and objectives, simulation metrics can be changed to a wide range of measures, such as Share Price, Economic Profit, Return on Equity, Return on Capital, etc.
Further, the look and feel of the simulation can be customized to a particular organisation or event, including the addition of corporate identity and specific learning outcomes, or embedding the simulation in the corporate website. This includes being able to integrate your company’s own data in the simulation – e.g. your own markets, products and competitors replicated in a simulation.

Variable speed and duration

The speed of the decision cycle - one month’s or one quarter's trading - can be adjusted individually, from 1 minute to 30 minutes, or set to change manually.
This allows for display and discussion of specific actions or periods. Simulation duration can be adjusted according to the needs or dynamics of a particular program.
And to facilitate immediate learning, the simulation can be “paused” at any time to allow for discussion and debriefing of players’ decisions, strategies and results.

Value and Performance

Outstanding Value for Money

Our simulations are webserver based – which means there are no installation, maintenance, upgrade or other “hidden” costs typically found with other providers. The lifetime cost of ownership is impressively low, and the training cost per user becomes very attractive.

Impressive Scalability

Our webservers are capable of handling thousands of users simultaneously – we can configure individual client simulation experiences to match any learning program requirement, on a 24/7 operating basis.

Continuous Innovation

We are constantly improving and evolving our service and simulation products – we move quickly to implement all new ideas that add value to our customers’ experience.

Self-Paced Learning Focus

Our simulations are equally valuable supporting individuals who schedule their own learning program, as well as for instructor-led, classroom-based group training environments.

Flexibility in Customisations

We recognise that our customers specific needs may vary – and can quickly design and implement special custom-made simulations with case study scenarios to suit any business situation. All at prices that are realistic and value-based.

IndustryMasters Business Simulations



Banking Industry SimulationSimulation Run Time
36 Month (3 business years), at a screen-refresh rate of 2-10 minutes per simulated Month.
Topics Covered

Treasury with Basel III, Market Segmentation, Service Industry, HR Management, Portfolio Management, Customer retention, Customer acquisition, Finance, Issue/Buyback Shares
Mission

Build customer loyalty in the banking industry, serving the needs of your customers by delivering simple and transparent retail banking products at attractive prices. Further strengthen your competitive advantage through service excellence and cutting edge distribution capabilities. You are competing against 4 virtual competitors: Euro Bank Group Bank, Global Trust Bank Bank, UK Bank PLC Bank and US Accounts Bank Bank.

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Consulting Business SimulationSimulation Run Time
12 Quarters (3 business years), at a screen-refresh rate of 3-15 minutes per simulated Quarter.
Topics Covered
Strategy, Competitive Advantages, Capacity Planning, Mergers and Acquisitions, Leadership, Team Building, Communication, Group Decision Making.
Mission
Build a modern consulting business, with highly trained and motivated specialists serving the professional services space. The initial seed capital is 5,000K$ and your available investment budget is 10,000K$. You are competing against 2 virtual competitors: AAA Consultants Inc. and Gain & Co Inc.

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Icecream Business SimulationSimulation Run Time
8 Quarters (2 business years), at a screen-refresh rate of 5-15 minutes per simulated Quarter.
Topics Covered
Pricing, Marketing, Product Lifecycle, Basic Accounting
Mission
Run your own Ice Cream Factory for 2 business years. You will learn to run a profitable business, expand it and compete for market share. The initial share capital is 1,000K$ and your available investment budget is 600K$. Your company has already invested into 1 product lines: Ice Cream.

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Green Car Business SimulationSimulation Run Time
16 Quarters (4 business years), at a screen-refresh rate of 4-15 minutes per simulated Quarter.
Topics Covered
Strategy, New Product Introduction, Product Lifecycle, Portfolio Management, Competitive Advantages, Finance, CO2 Emissions, Sustainability.
Mission
Grow and manage the product portfolio of a modern car manufacturer. You will have to keep total CO2 fleet emissions in line with changing legislation to avoid paying CO2 penalties. The initial share capital is 100M$ and your available investment budget is 265M$. You are competing against 2 virtual competitors: BigAuto Inc. and FastCars Inc.

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Machinery Business SimulationSimulation Run Time
12 Quarters (3 business years), at a screen-refresh rate of 5-15 minutes per simulated Quarter.
Topics Covered

Strategy, New Product Introduction, Product Lifecycle, Competitive Advantages, CO2 Emissions, Sustainability, Energy-Efficiency
Mission

Manage a traditional industrial holding company, with ageing products and slow growth markets.  The initial seed capital is 100M$ and your available investment budget is 230M$. You are competing against 4 virtual competitors: BaseLine Inc., QualyCare Inc., HiTech Inc. and EcoMax Inc.

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Computer Industry SimulationSimulation Run Time
12 Business Quarters (3 years), at a screen-refresh rate of 3-15 minutes per simulated Quarter.
Topics Covered

Supply Chain Management, Strategy, Market Segmentation, New Product Introduction, Operations management, Product Lifecycle, Portfolio Management, Competitive Advantages, Inventory Management, Capacity Planning, Finance, Issue/Buyback Shares, Mergers and Acquisitions, Company Valuation.
Mission

Competitive Supply-Chain Simulation for the Computer Industry. Synergy savings can be achieved by vertical integration along the supply-chain. You are competing against 9 virtual competitors: AAA Computers Inc., Fast Circuit Inc., GiGa Byte Inc., HiX Computers Inc., Max Performance Inc., Mega Power Inc., Orange Tech Inc., Peer Star Inc. and Super Bit Inc.

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Car Dealer Business SimulationSimulation Run Time
12 Quarters (3 business years), at a screen-refresh rate of 5-15 minutes per simulated Quarter.
Topics Covered

Strategy, Operations management, Competitive Advantages, Inventory Management, Capacity Planning
Mission

Balancing inventory and cash resources in a fluid consumer market presents significant challenges to management. Operate a thriving car dealership with an eye for growth and profits. The initial share capital is 1,000K€ and your available investment budget is 917K€. Your company has already invested into 4 product lines: Repair Shop, Used Cars, New Cars and Parts Shop. You are competing against 3 virtual competitors: Competitor N Ltd, Competitor U Ltd and Competitor X Ltd

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Hotel Business SimulationSimulation Run Time
20 Business Quarters (5 business years), at a screen-refresh rate of 3-15 minutes per simulated Quarter.
Topics Covered
Strategy, Market Segmentation, Product Lifecycle, Portfolio Management, HR Management.
Mission
Expand a hotel group into different market segments around the world. Your company has already invested into 3 product lines: New York City Budget, Paris City Budget and Berlin City Budget. You are competing against 4 virtual competitors: EuroComfort Group Inc., Global Inn Inc., Gulf Star Inc. and US Resorts Corp Inc.

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Telecommunication Business SimulationSimulation Run Time
12 Quarters (3 business years), at a screen-refresh rate of 4-15 minutes per simulated Quarter.
Topics Covered
Strategy, Market Segmentation, Product Lifecycle, Portfolio Management, Competitive Advantages, Customer retention, Customer acquisition.
Mission
Build your Telco operating company as you battle for market supremacy against the large incumbent BigTel and a smaller, dynamic upstart, PeopleTel. Heavy investment in new subscribers is needed to balance high capital costs. Your company has already invested into 4 product lines: Mobile Home, Mobile Small Business, Broadband Home and Broadband Small Business. You are competing against 3 virtual competitors: TelCo Inc., BigTel Inc. and PeopleTel Inc. You need to invest heavily to get new subscribers and become market leader.

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Sustainability Management SimulationSimulation Run Time
20 Business Quarters (5 years), at a screen-refresh rate of 4-10 minutes per simulated Quarter.
Topics Covered
Strategy, Operations management, Product Life-cycle, Competitive Advantages, Inventory Management, Capacity Planning, Finance, Issue/Buyback Shares, Mergers and Acquisitions, CO2 Emissions and Sustainability.
Mission
The initial share capital is 10,000M$ and your available investment budget is 13,121M$. Your company has already invested into 5 product lines: Mini, Mid-Size, Compact, Luxury and Small. You are competing against 3 virtual competitors: Nippon Cars Inc., US Cars Inc. and Euro Cars Inc.

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Airport Business SimulationSimulation Run Time
12 Quarters (3 business years), at a screen-refresh rate of 4-15 minutes per simulated Quarter.
Topics Covered
Strategy, Service Industry, Competitive Advantages, HR Management, Asset Management, Finance, Issue/Buyback Shares.
Mission
Manage the business of an international airport. Cost advantages can be achieved with competitive investments. The initial share capital is 500,000K$ and your available investment budget is 148,708K$. Your company has already invested into 3 product lines: Concessions, Landing Fees and Ground Handling. You are competing against 1 virtual competitors: The Hub Inc.

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Agri Business Simulaltion

Agri Business SimulationSimulation Run Time
20 Quarters (5 business years), at a screen-refresh rate of 4-10 minutes per simulated Quarter.
Topics Covered
Entrepreneurial Start-up, Strategy, Operations management, Portfolio Management, Competitive Advantages, Inventory Management, Capacity Planning, Finance
Mission
Manage an Agri-Business company. Productivity advantages can be achieved with investments for equipment. The initial share capital is 8,000K$ and your available investment budget is 14,000K$.

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Fashion Retail Business SimulationSimulation Run Time
12 Quarters (3 business years), at a screen-refresh rate of 4-15 minutes per simulated Quarter.
Topics Covered
Entrepreneurial Startup, Marketing, Strategy, New Product Introduction, Operations management, Product Lifecycle, Portfolio Management, Competitive Advantages, Inventory Management
Mission
Manage the business of a fashion brand. The initial share capital is 50M$ and your available investment budget is 134M$.

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Pharmaceutical Industry SimulationSimulation Run Time
The simulation will run for 5 Years (5 years), at a screen-refresh rate of 5-15 minutes per simulated Year.
Topics Covered
Strategy, Competitive Advantages, Mergers and Acquisitions.
Mission
Grow by acquisition to become the dominant pharmaceutical manufacturer in a dynamic market place. The initial seed capital is 100M$ and your available investment budget is 242M$. Your company has already invested into 1 product lines: Vitamin Pills. You are competing against 4 virtual competitors: BaseMed Inc., BioMax Inc., H-Pharma Inc. and Q-Care Inc.

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  File Under:  Business Simulations  |