Our Business Simulations

Our industry-specific, off-the-shelf business simulations provide engaging learning experience and are ready to deploy with minimal effort. All IndustryMasters business simulations are available as competitive multi-player real-time and as self guided single-player versions.

Each simulation can be tailored quickly to adjust the storyline, KPIs, critical decisions and relevant lessons. When only a custom solution will do, we have the experience and technology to build completely unique simulations. We work with you to ensure we have exactly the decisions and outcomes your learners need to understand.

Simulation

Target Group

Description

Learning Outcomes

Methods

Features / KPI

Agriculture

Agricultural economists and students in related fields.

The goal of this simulation is to successfully manage an agricultural business. During the simulation, participants make decisions on which crops to grow, whether to purchase or lease machinery, which investment decisions to make, and which expansion strategy to pursue.

Agricultural management

Farming management

Crop planning

Finance

Business administration basics

Online

In-Person

Blended

Online

In-Person

Blended

Weather forecast

Harvest calendar

Seasonality

Growing efficiency

Cultivated biomass

Biomass in the field

Occupied fields

Cultivation efficiency

Airline

Aviation managers, Airline executives, and students in related fields.

In this simulation, participants learn to successfully manage the complexity and challenges of operating an airline. The goal of the simulation is to gain market share in a highly competitive market and to offer an airline portfolio that meets customer demand. Participants must also oversee the transformation to becoming a sustainable airline provider, which is tracked through several sustainability goals.

Aviation management

Fuel procurement across Spot-and Futures-markets

Sustainability

Marketing

Finance

Personnel management

Triple Bottom Line

Business administration basics

Strategic management

Online

In-Person

Blended

Ground handling

Parking

Concessions

Maintenance

Operations

Passenger count

Concession revenue

Passenger satisfaction

Fuel costs

Route utilization

Crew Commitment

CO2/PAX

Cost per available seat

Airport

Airport managers, Airline executives, and students in related fields.

In this simulation, participants learn to manage an airport with three business units: aviation, ground handling and concessions. The goal is maximizing revenue in all business areas of the airport while staying within the capital budget. Participants must also optimize operations by making sound decisions in capacity planning, pricing policy, and market development.

Airport management

Passenger growth

Terminal expansion

Maintenance

Car Park management

Store management

Business administration basics

Online

In-Person

Blended

Aviation

Ground handling

Parking

Maintenance

Operations

Passenger count

Concession revenue

Passenger satisfaction

Auto Manufacturing

Automotive manufacturing & supply managers and executives, and students in related fields.

In this simulation, participants learn to successfully manage the challenges of an automotive manufacturer. One of the key challenges involves a rapid transformation towards electrification and digitalization. Participants must develop and market a new range of vehicles that meet demand in the target markets. In addition, they must comply with CO2 regulations and react to regulatory changes. A realistic market scenario makes it possible to experience the complex transformation from traditional automotive manufacturing to electric vehicle production.

Automotive manufacturing management

R&D

Electromobility and digitalization prioritization

Production planning

Sustainability

Triple Bottom Line

Marketing

Finance

Green bonds

Human Resources Management

CO2 Emissions

Business administration basics

Strategic management

Online

In-Person

Blended

ESG

Triple Bottom Line

Marketing strategy

Market research

Leasing & Financing

Payment terms

CO2 Fleet emissions

E-mobility

WACC

Value creation

Banking

Banking executives and managers, and students in related fields.

In the banking simulation, participants learn about the complexity of modern banking business. Challenges include balancing a strong but cautious expansion strategy, assessing the risk of financial assets, structuring profitable loan products, and developing new banking services.

Bank Management

Treasury

Basel III

Management of deposit products

Credit products and financial investments in bonds

Risk assessments

Marketing

Human resources management

Banking basics

Strategic management

Online

In-Person

Blended

Corporate & Private clients

Deposits

Loans

Services

Distribution channels

Basel III & IV

Bond issuing

Risk report

Core capital ratio

Cost-to-Income

Deposit Ratio

Service Income Ratio

Net interest income

Bike Manager

Trainees and junior executives

The Bike Manager simulation shows how to enter a dynamically growing market with a start-up bicycle manufacturer. Management tasks include setting up and utilizing production, hiring employees, and organizing sales and marketing.

Corporate Governance & Management

Innovation

Investments

Production planning

Marketing

Human Resources Management

Cash flow management

Triple Bottom Line

Business administration basics

Operational management

Online

In-Person

Blended

Strategy

Product launch

Production management

Product life cycle

Human resource management

Talent management

Inventory management

Capacity planning

Finance

EBITDA margin

Return on Investment

DOI

Business Training

Trainees and junior executives

Business Training is a supplementary learning module for every simulation. Participants can work on this module independently to learn the basics of business administration, supplemented with brief knowledge quizzes.

Tutorial with simlets and tests to illustrate basic business knowledge

Self-learning

Car Dealer

Trainees and junior managers in the retail sector.

The Car Dealer simulation teaches participants to optimize the operational aspects of an automotive dealership. Key areas include new & used car sales, repair, and parts. Participants must also manage staffing levels, marketing expenses, and department profitability in order to optimize cash flow.

Car trade

Corporate Governance & Management

Investments

Procurement planning for accessories and used and new cars

Marketing

Human Resources management

Cash Flow management

Business administration basics

Operational management

Online

In-Person

Blended

New car sales

Used car sales

Parts sales

Repair shop

Strategy

Operations

HR Management

Procurement

Chemical

Chemical industry executives and managers, and students in related fields.

In this simulation, participants learn about various decisions and management tasks along the entire value chain of a chemical company. They must develop an innovative strategy with a limited investment budget, solicit bids for new projects, and allocate the necessary production capacity to meet planned goals. Additional tasks include personnel management and financial planning.

Chemical Production

Forecast

Project tenders

Raw material procurement

Investments

Sustainability

Personnel planning

Finance

Triple Bottom Line

Business administration basics

Strategic management

Online

In-Person

Blended

Tenders

Raw material procurement

Market research and forecasts

Triple Bottom Line

ROIC

Commercial reputation

Order backlog

CO2 per 1 million products

Cloud Infrastructure

IT industry executives and managers, and students in related fields.

The simulation provides an understanding of the challenges involved in IT management, including building up operations expertise, acquiring new and profitable orders, managing order backlog, and gaining commercial reputation.

IT Industry

Forecast

Project tenders

Personnel planning

Capacity planning

Backlog management

Investments

Finances

Business administration basics

Strategic management

Online

In-Person

Blended

Tenders

Team planning

Economic reputation

Employer brand

Consulting

Service industry executives and managers, and students in related fields.

This simulation provides an understanding of the management challenges of running a successful consulting business. Developing new areas of expertise for consulting and improving offer quality are critical to acquiring new business and attracting top consultants. Participants must also address the conflicting issues of allocating consulting capacity to various projects while ensuring that assignments are completed on time and in a cost-effective manner.

Management of a consulting company

Service management

Forecasts

Employer branding

Project tendering

Personnel planning

Capacity planning

Backlog management

Investments

Finances

Business administration basics

Strategic management

Online

In-Person

Blended

Office occupancy

Tender

Project planning

Project report

Market forecast

Market research

Strategy

HR strategy

Canned Products and Goods

Food industry executives and managers, and students in related fields.

This simulation teaches the skills needed to successfully manage consumer goods distribution. Participants are tasked with growing market share in a highly competitive market while also paying attention to regulatory requirements and responding to market changes. In addition, participants learn how to plan their production capacity to meet customer demand and how to optimize inventory levels through marketing activities, all in an effort to maximize cash flow.

Management in the food industry

Production planning

Inventory management

Marketing campaigns

Innovations

Investments

Sustainability

Personnel planning

Finance

Triple Bottom Line

Business administration basics

Strategic management

Online

In-Person

Blended

Inventory management

Production capacity planning

Marketing

CO2 emissions

OTIF

Digital Marketing

Marketing executives and managers, and students in related fields.

In this simulation, participants learn how to market digital products and services using tools like Adwords. Management tasks also include managing SEO activities, executing social media campaigns, running CPC advertising, recruiting talent with digital skills, and much more. This simulation is useful for revealing the hidden aspects of online marketing.

Basic strategies in online marketing

Profitable growth through multi-channel marketing

SEA with Adwords

SEO

Social media campaigns

Direct marketing

Website quality

Basic logic of platform business using the example of a streaming provider

Online

In-Person

Blended

SEA formats

Website SEO

Social media marketing

Direct marketing

Triple Bottom Line

CPC

CPC budget

Net adds

ARPU

Customer lifetime value

Customer acquisition costs

Churn rate

Distribution

Sales executives and managers, and students in related fields.

The goal of this simulation is to successfully manage a fashion distribution company. Participants are tasked with selling products supplied by the purchasing department as quickly as possible while balancing marketing expenses and maintaining profitable pricing. Appropriate staffing levels must be maintained and properly utilized. The main focus in this simulation is to understand the dynamics of the product life cycle, along with seasonal demand fluctuations and their impact on cash flow in the fast-paced retail world.

Sales management in a retail store

Multi-channel management

Campaign management

Portfolio management

Trading margins

Personnel management

Sales strategies

Online

In-Person

Blended

ESG

DOI

Stock-out frequency

Workload

CAGR

Fashion

Fashion & Textile industry executives and managers, and students in related fields.

The goal of this simulation is to successfully manage a fashion production company. The business objective is to maximize the sales and profits of the company and ultimately outperform the competition. The main focus in this simulation is to understand the dynamics of the product life cycle, along with seasonal demand fluctuations and their impact on cash flow in the fast-paced retail world.

Fashion retail management

Seasonal procurement

Campaign management

Portfolio management

Trade margins

Personnel management

Business administration basics

Online

In-Person

Blended

Seasonality

Pre-ordering

Stock

Listing of new fashion products

Marketing strategy

FCF

Return on sales

Heavy Equipment

Trainees and junior executives

In this simulation, participants assume responsibility for a heavy machine manufacturer, with the goal of maximizing share price. Participants must decide which products to manufacture and market using the available investment budget. Products are successful when they have the necessary production personnel, production facilities, and tactful pricing and marketing budgets.

Corporate Governance & Management

Innovation

Investments

Production planning

Marketing

Human Resources Management

Cash Flow management

Triple Bottom Line

Business administration basics

Strategic management

Online

In-Person

Blended

Production utilization

Marketing strategy

Human resources management

EBITDA margin

Return on Assets

DOI

Hotel

Hospitality industry executives and managers, and students in related fields.

In this simulation, participants must develop and demonstrate their entrepreneurial skills in constructing a worldwide hotel brand. Participants will create a portfolio of hotels in a variety of categories around the world and compete for market share and profitability in this dynamic business world.

Management of a hotel chain

Room capacity

Structure maintenance

Restaurant & service offering expansion

Pricing and marketing

Portfolio management

Human resources management

Business administration basics

Online

In-Person

Blended

Facilities Maintenance

Profitability

ROE

GOPPAR

RevPAR

Occupancy

Guest nights

Rooms under construction

Rooms in operation

Insurance

Insurance industry executives and managers, and students in related fields.

The primary goal of the Insurance Simulation is to grow and diversify the portfolio of an insurance company. Participants make decisions about insurance premiums, commission levels, staff capacity and marketing spending. Participants will manage the portfolio of government bonds, corporate bonds, real estate, and stocks to meet the needs of policyholders, shareholders, and regulators. Market regulations and macroeconomic changes will have an effect on decision making, along with deposit fluctuations and fees.

Insurance management

Management of insurance products

Risk assessments

Financial investments in various forms

Marketing

Human resources management

Insurance basics

Strategic management

Online

In-Person

Blended

Asset management

Government securities

Mortgages

Corporate bonds

Policy loans

Real estate portfolio

Shares

Risk-return profile

Marketing campaigns

Excess return

Investment returns

Fixed assets 

Quick ratio

KPI-Simulator

Trainees and junior managers

The KPI Simulator is a supplementary learning module for every simulation. Participants can work on this module independently to learn the basic structure and interpretation of Key Performance Indicators.

Tutorial with simlets to illustrate basic business knowledge and the key figure system according to Dupont

Self-learning

EBIT-Margin

Free Cash Flow

WACC

ROIC

Value-add

ROE

Life Sciences

Pharmaceutical industry executives and managers, and students in related fields.

The life science simulation gives the participant an insight into a pharmaceutical development company. Upon completion of the simulation, the participant will be able to identify how the pharmaceutical product life cycle is managed. Participants will also identify market trends in the life sciences industry and how these trends impact customers and each part of the product life cycle.

R&D

Drug development

Drug commercialization

Human resources planning

Talent management

Financial planning

Green Bonds

Sustainability

Triple Bottom Line

Online

In-Person

Blended

CAGR

Triple Bottom Line

Debt/Equity ratio

WACC

Project Management

Trainees and junior executives

This simulation offers participants independent management of a complex project in terms of time, product quality, and related costs. Necessary skills include hiring internal and external project staff & developing expertise, budget control, and time management. A variety of project metrics and the “magic triangle” of project management help to identify conflicting goals and successfully complete the project.

Basics of project management

Management of the Magic Triangle (Time, Quality and Cost)

Project staffing

Budget control

Team cohesion

Team motivation

Online

In-Person

Blended

Project planning

Work breakdown structure

Project controlling

Gantt chart

Project budgeting

Recruitment

Training

External recruitment

Magic Triangle (Time, Quality, Cost)

Real Estate

Managers and executives from all industries

The real estate simulation teaches the basics of real estate portfolio management in an active market environment. Participants must set up a sustainable real estate portfolio with a given investment budget and manage it successfully towards sustainable success. Investment budget is available to acquire real estate for both commercial and residential leasing. Skillful financing can accelerate growth in terms of real estate area and expected rental income. Participants will interpret market analysis to determine in which segments the company should be positioned.

Real estate management

Market analysis

Real estate valuation

Purchase and sale of real estate

Letting

Rent setting and tenant retention

Portfolio management for commercial and residential properties

Maintenance and refurbishment

Sustainability

Online

In-Person

Blended

Real estate bidding and purchase

Residential leasing

Commercial leasing

Triple Bottom Line

Rentable square meters

Occupancy

Net revenue per square meter

Payback period

CO2 emissions kg/m²

Smartphone

Telecom industry executives and managers, and students in related fields.

In this simulation, participants learn to successfully master the challenges of managing a smartphone manufacturer. Participants develop and market new cell phone models that match demand in respective target markets. In addition, they must manage competition and react to changes in a realistic market scenario that makes the complex and fast-moving production and sales process of a cell phone manufacturer tangible.

Corporate governance & management

Innovation

Investments

Production planning

Marketing

Human Resources Management

Cash flow management

Business administration basics

Operational management

Online

In-Person

Blended

WACC

Market shares

Product Age

DOI

Supply Chain

Purchasing or Procurement industry executives and managers, and students in related fields.

In this simulation, the participant's task is to successfully manage the supply business of a fashion production company. The development of a successful procurement strategy that provides suitable products in the right quality and quantity and at the right price is the focus in this simulation. Participants will also introduce new products to the market by identifying suitable suppliers and optimizing inventory levels to avoid supply bottlenecks. Non-financial KPIs such as employee rights and environmental impact must be kept in mind in order to achieve profits while also meeting ESG targets.

Procurement management and strategic purchasing

Inventory Management

ESG

Sustainability

Campaign management

Portfolio management

Human Resources Management

Online

In-Person

Blended

Product procurement

Inventory management

Sustainability

Team Manager

Managers and executives from all industries

The Team Manager Simulation provides training on diversity and inclusion. The scenarios embedded in this business simulation are selected from a pool of topics that address gender, age, and ethnicity discrimination. The simulation is designed to facilitate an intensive dialogue within a team.

Diversity guidelines

Age discrimination

LGBTQ discrimination

Political activity as an employee

Harassment in the workplace

Gender equity

Online

In-Person

Blended

D&I Management Issues

Video support

Conflict resolution

Soft skills

Diligence and openness

Telco 5G

Telecom industry executives and managers, and students in related fields.

The task in this simulation is to successfully manage the operations of a telecommunications company. For sustainable success, economies of scale must be achieved by expanding network capacity. Participants must invest in new technologies and innovations to improve their offerings, as well as make critical decisions on the market launch of 5G.

5G strategy

Management of a mobile network provider

Portfolio management

Competitive advantages

Recruiting

Customer retention

Customer acquisition

Finance

Online

In-Person

Blended

4G and 5G capacity management

Marketing strategy

Innovation

ARPU

Customer lifetime value

CPGA

Churn rate