Industry-Specific Business Simulations

Our industry-specific, off-the-shelf business simulations provide engaging learning experience and are ready to deploy with minimal effort. All IndustryMasters business simulations are available as competitive multi-player real-time and as self guided single-player versions.

Each simulation can be tailored quickly to adjust the storyline, KPIs, critical decisions and relevant lessons. When only a custom solution will do, we have the experience and technology to build completely unique simulations. We work with you to ensure we have exactly the decisions and outcomes your learners need to understand.

Digital Marketing Management Simulation

With the digital marketing management simulation participants learn how to market digital, SaaS type products. This simulation includes managing SEO activities, running social media campaigns, running CPC advertising, recruiting talent with a digital skillset, understanding digital disruption and much more.

Themes: Strategy, Operations management, Portfolio Management, Competitive Advantages, Recruiting, HR Talent Retention, HR Employer Branding, Customer retention, Customer acquisition, Finance, Issue/Buyback Shares.

KPIs: CPGA, ARPU, Costs per customer ($), Churn rate, Cust. Lifetime Value ($), Premium Penetration, Net Adds, Capacity Utilization, EBITDA Margin, Net Operating Profit, Net Assets, WACC, Management Motivation, FCF (Free Cash Flow), Employer Rating

Business Simulation: Auto Manufacturing

Change Management Simulation

In the Change Management simulation the ultimate objective is to manage the change from a traditional car manufacturer to an electric cars only manufacturer.

Themes: Strategy, New Product Introduction, Operations management, Product Lifecycle, Portfolio Management, Competitive Advantages, HR Management, Recruiting, HR Talent Retention, Inventory Management, Capacity Planning, Finance, Issue/Buyback Shares, CO2 Emissions, Sustainability

KPIs: EBIT Margin, Debt-to-Equity Ratio , FCF, Revenues, E-Mobility Project, CO2 Fleet Emissions, Days of Inventory, Manager Motivation, Revenue per Employee, Sales Volume, Staff Retention, Management Retention, Diversity

Business Simulation: Retail Banking

Banking Treasury Management Simulation

From the banking simulation, participants learn the complexities of today’s banking business. Choosing between strong growth or cautious expansion strategy at lower risk, finding a balance between deposit business and credit products, and developing high quality banking services for customers are just some of the challenges faced.

Themes: Treasury with Basel III, Strategy, Market Segmentation, Service Industry, Portfolio Management, Competitive Advantages, HR Management, Recruiting, HR Talent Retention, Customer retention, Customer acquisition, Finance, Issue/Buyback Shares, Mergers and Acquisitions.

KPIs: Deposit Ratio, Service Income Ratio, Core Capital Quota, Net Interest Income, Revenues from Services, Revenues from Treasury, Net Income, Return on Equity (ROE), Employee Engagement

Business Simulation: Project Management

Project Management Simulation

In the Project Management Simulation the ultimate objective is to manage a project within a given timeline and budget. Participants have to assign and manage human resources in order to complete different project-tasks and milestones.

Themes: Project Management, Operations management, HR Management, Recruiting, Talent Retention, Capacity Planning, Cost Management, Timeline Management.

KPIs: Timeliness, Cost vs Budget, System Availability, IM Employee Productivity.

Business Simulation: Airport

Airport Operator Simulation

Our airport operator simulation incorporates an overview of essential management techniques used in large infrastructure projects. Cost advantages can be achieved with competitive investments.

Themes: Strategy, Service Industry, Portfolio Management, Competitive Advantages, HR Management, Recruiting, HR Talent Retention, Asset Management, Finance, Issue/Buyback Shares

KPIs: Passengers, Flights, Passenger Satisfaction, Concessions Revenue per m2, Employee Engagement, EBIT Margin, Net Income, Free Cash Flow

Business Simulation: Car Dealer

Car Dealer Simulation

In the car dealer simulation participants are optimizing operations in four interrelated areas: new cars, used cars, repair and parts is the primary challenge of this simulation. Participants are challenged to determine optimal staffing, marketing spend, profitability by department and to control cash flow.

Themes: Strategy, New Product Introduction, Operations management, Product Lifecycle, Competitive Advantages, Recruiting, HR Talent Retention, Inventory Management, Capacity Planning, Finance.

KPIs: EBITDA Margin, Return on Sales (ROS), Monthly Revenues, Quick Ratio, Inventory Turnover, New Cars Sales Volume, Used Cars Sales Volume, Repair Shop Customers, Operating Cash Flow

Business Simulation: Distribution

Distribution Company Simulation

How do you teach product life cycles, seasonal demand fluctuations, cash flow management, and marketing in the fast-paced world of retail? By taking over responsibility of a retail company and marketing successfully through a wide range of challenges.

Themes: Strategy, Market Segmentation, New Product Introduction, Operations management, Product Lifecycle, Portfolio Management, Competitive Advantages, HR Management, Recruiting, HR Talent Retention, Inventory Management, Capacity Planning, Finance.

KPIs: Days of Inventory, Inventory, ROS, Revenues, Operating Profit, Store sf in operation, Store Revenues / sf , Store Profit / sf, Inventory Turnover, Acc Payable / Inventory, Accounts Payable

Business Simulation: Hotel Investment

Hotel Investment Simulation

In our hotel investment simulation, your business skills are tested as you build a worldwide hotel empire. Create a portfolio of hotels around the world, in a variety of categories. Prove yourself in the competition for market share and profitability in this dynamic business world.

Themes: Strategy, New Product Introduction, Operations management, Product Lifecycle, Portfolio Management, Competitive Advantages, HR Management, Recruiting, HR Talent Retention, Asset Management, Inventory Management, Capacity Planning, Finance, Issue/Buyback Shares.

KPIs: Revenues, GOPPAR, Engagement, Return on Equity (ROE), RevPAR, Occupancy, Rooms in Operation, Guest Nights, Rooms in Construction, Staff Expenses, Gross Operating Profit, Average Room Rate, Management Motivation, FCF

Business Simulation: Life Insurance

Life Insurance Management Simulation

Grow and diversify the portfolio of a life insurance company across multiple channels through decisions like commission, staffing and marketing activity spend, while responding to changing regulations and macroeconomic conditions. Teams are challenged to drive premium, deposits, and fee income to meet the needs of policy owners, shareholders, and regulators.

Themes: Treasury with Basel III, Strategy, Service Industry, Competitive Advantages, HR Management, Recruiting, HR Talent Retention, Customer retention, Customer acquisition, Finance, Issue/Buyback Shares, Company Valuation.

KPIs: Annuity Deposits, Insurance Premiums, Cost to Acquire Customer, Lapse Rate, Fee Income, Investment Income, Liabilities/Policyholder Surplus, Net Operating Gain, Current Ratio, Quarterly Return on Equity (ROE) , Revenue Growth, Quick Ratio, Capital Adequacy Score, Net Operating Gain/Assets, Return on Surplus, Investment Income/Assets, FTE Workload, Manager Motivation

Business Simulation: Team Manager

Team Manager

The scenarios embedded within the team manager simulation are selected from a pool of issues that address race, gender and age discrimination. The simulation is designed to facilitate rich dialog among teams of diverse employees. We recommend a D&I expert (ideally from your company, though we have partners we can connect with you) facilitate the simulation debrief sessions.

Themes: Strategy, New Product Introduction, Operations management, Product Lifecycle, Competitive Advantages, HR Management, Recruiting, HR Employer Branding, Inventory Management, Capacity Planning, Finance.

KPIs: Employer Rating, Engagement, Staff Retention, Overhead/Rev.

Business Simulation: Telco Operator

Telco Operator Simulation

The telco operator simulation features a highly competitive market in which teams must develop a sound strategy and increase profits in order to succeed. Key performance indicators including ARPU, CPGA, Churn Rate, and more are manipulated with sound decision making.

Themes: Strategy, Market Segmentation, Service Industry, Portfolio Management, Competitive Advantages, Recruiting, Customer retention, Customer acquisition, Finance, Issue/Buyback Shares, Mergers and Acquisitions, Company Valuation.

KPIs: CPGA, ARPU, Churn rate, Market Share, Net Adds, Capacity Utilization