As a manager of a construction machinery manufacturer, you decide on all the production and marketing activities of your company.

Focus your company’s strategic positioning on the competition in the various markets and competitors. By means of clever planing you can build advantages for your company. The knowledge of existing market capacities and inventories as well as pricing with knowledge of supply and demand will be decisive for your success. The possible product portfolio includes forklift trucks, tractors, bulldozers, excavators, etc.

Products move through the product life cycle, from introduction, into maturity and aging products – in an increasingly hard competitive environment. With effective cost control can you stabilize your market position or improve your company’s value. By investing in more energy-efficient products, you can differentiate yourself in the market, and benefit from reduction in material costs and increased profitability.

Relationships between your operational decisions and the resulting financial results for your company are shown in this simulation.