This simulation provides an insight into the management of a sustainably operating, global company. The theoretical foundation is based on the “Sustainable Value Framework” developed by Stuart Hart (Johnson School of Management, Cornell University).

You take over a global automotive manufacturer to maximize sales, profitability and shareholder value. Your task is also to reduce the overall CO2 emissions of your entire business. Investing in the reduction of CO2 emissions from your “vehicle fleet” improves your financial performance, limits penalties for exceeding government emission standards and can bolster company profits and company value.


A number of specific KPI’s (Key Performance Indicators) help you keep track of improvements to your company’s carbon efficiency, energy efficiency and corporate image.

This simulation does not focus on the political challenges of the consequences of global warming. Rather, it deals with the impact of government regulations on CO2 emissions on the economic operation of a company.