This simulation provides an insight into the management of a sustainably operating, global company. The theoretical foundation is based on the “Sustainable Value Framework” developed by Stuart Hart (Johnson School of Management, Cornell University).

They take over a global automotive manufacturer to maximize sales, profitability and shareholder value. Your task is also to reduce the overall CO2 emissions of your entire business. Investing in the reduction of CO2 emissions from your “vehicle fleet” limits your financial potential and has a negative impact on company profits and company value. On the other hand, you can reduce your operating costs and stimulate the demand for your products.

A number of specific KPIs (Key Performance Indicators) help you keep track of improvements in your company’s carbon efficiency, energy efficiency, and image.