Machinery Manufacturing

Machinery Manufacturing Simulation

This simulation focuses on the manufacturing and marketing activities of an industrial holding company, operating in the road machinery sector. This is a perfect vehicle to explain the links between operating decisions and financial outcomes. An ideal “entry level” business simulation, available for multiplayer/team based activity or in Single User / Self Study mode.

The simulation scenario is that of a maturing / aging product market, in a hardening competitive environment, and where tight cost control is vital in maintaining or improving corporate value. Competitors can choose to invest in a number of product units such as Forklift Trucks, Farm Tractors, Bulldozers, Excavators, and so on. You can also choose to differentiate their companies with special investments in energy efficiency, thereby reducing material costs and improving profitability.

Alternate strategic positioning will improve your chance of success, depending on the level of competition and competitors’ decisions. Understanding supply levels, supply & demand and market pricing will be critical to your success, as will control of inventories and cash flows.

Learning points in this simulation

This simulation helps you, your students or manager learners understand how business operates in the real world. Some of the issues you will cover are:

  • Managing product- markets and balancing production, inventory control and cash flow, strategic market positioning: differentiator and low cost provider positions, competitive marketing activity, long term sustainable value concepts.
  • Economics – Dynamic Supply and Demand, Cost ratios and cost curves, Economies of Scale and Scope, MEPS, Experience and Cost curves,
  • Accounting – Income Statements /P&L statements, Balance Sheets, Cash Flow Statements, Corporate Performance Ratios, Budgeting and Planning, ROI, ROS, ROCE, EBITDA and other profitability ratios.
  • Team Building – working with other teams in this simulations builds understanding of team dynamics and collaboration, as well as self-knowledge and self-awareness


How is this simulation used ?

  • Ideal “first use” simulation in undergraduate, MBA or junior & mid-management training programs, business acumen sessions, where instruction is focused on explaining the links between finance and operations.
  • In Corporate Management Training programs in any traditional product-marketing sector.
  • For personal study, where a greater understanding of the issues highlighted in this simulation is sought.
  • In executive development programs, and in university classes.

    In one- to five-day events which focus on business acumen fundamentals, finance for non-financial managers, industrial marketing etc

    To build confidence in introductory programs aimed at young manager / new hires

    For specific seminar-long classes in many subjects, dealing with all aspects of business, or a specialized subject program.

    In competitive team-building events, such as a special prize event, a motivational tournament between different departments, offices or campuses. An unlimited number of participants are possible.


 

The Single Player version, where you can log on 24/7 from anywhere in the world, and compete against our pre-programmed virtual competitors. the Single User version is used for:

  • Personal, private study
  • Pre-course or post course assignments in business courses
  • Team based projects
  • Compete against our pre-programmed players

What's in our Single User Package:
  • 2 complete simulation runs, running to your schedule (subject to time limit)
  • Free User Guide for this simulation, with information on:
  • Complete Operating Instructions for this simulation
  • Financial and Business Glossary with common terms and definitions
  • Discussions about the economic, financial and marketing theories which are embedded in our simulation models

The MMultiPlayer version, where a number of teams or individuals compete in real time against each other, for a predefined period, with the event controlled by an instructor. Normally used for :

  • Management Training Seminars in companies
  • Individual Simulation-based lectures in colleges
  • Complete semester-long programs in colleges
  • Inter-office or inter-campus competitions and tournaments

What's in our Multiplayer Package:
  • MultiPlayer simulation access, with 5 to 50 user connections, and the ability to run a multi user/team simulation event using this model.
  • Access to our proprietary Learning Center system, including management features - start, run, stop the simulation event, review scores, view individual or team performances.
  • Free instructor briefing slides, including an introduction and sign-on instructions, theoretical concepts, operating instructions
  • Free User Guide for this simulation, with information on:
  • Complete Operating Instructions for this simulation
  • Financial and Business Glossary with common terms and definitions
  • Discussions about the economic, financial and marketing theories which are embedded in our simulation models
 

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We are currently not able to provide individual users with access to our simulations, or deliver smaller scale simulation exercises for schools on an economic basis.

IndustryMaasters supplies corporations, large training companies and business schools across the world with world-beating business simulations to build leadership and management capabilities.