This simulation focuses on the manufacturing and marketing activities of an industrial holding company, operating in the road machinery sector. This is a perfect vehicle to explain the links between operating decisions and financial outcomes. An ideal “entry level” business simulation, available for multiplayer/team based activity or in Single User / Self Study mode.
The simulation scenario is that of a maturing / aging product market, in a hardening competitive environment, and where tight cost control is vital in maintaining or improving corporate value. Competitors can choose to invest in a number of product units such as Forklift Trucks, Farm Tractors, Bulldozers, Excavators, and so on. You can also choose to differentiate their companies with special investments in energy efficiency, thereby reducing material costs and improving profitability.
Alternate strategic positioning will improve your chance of success, depending on the level of competition and competitors’ decisions. Understanding supply levels, supply & demand and market pricing will be critical to your success, as will control of inventories and cash flows.
This simulation helps you, your students or manager learners understand how business operates in the real world. Some of the issues you will cover are:
In executive development programs, and in university classes.
In one- to five-day events which focus on business acumen fundamentals, finance for non-financial managers, industrial marketing etc
To build confidence in introductory programs aimed at young manager / new hires
For specific seminar-long classes in many subjects, dealing with all aspects of business, or a specialized subject program.In competitive team-building events, such as a special prize event, a motivational tournament between different departments, offices or campuses. An unlimited number of participants are possible.