Use your business skill to build a global hotel empire - a portfolio of properties around the world, in different hotel categories from DeLuxe 5-star to Budget City Center - and compete for market share and profitability in this dynamic business simulation.
How can you improve hotel occupancy and build profits as you promote and market your hotel properties? This exciting simulation allows you to test out your business ideas in the global hotel industry, to develop business strategies that build profits, and grow a sustainable empire - in our realistic, simulated hotel business world
You take over as investor-manager of a dynamic hotel group, and compete against four other major players - virtual intelligent competitors. You have to quickly make decisions about where to invest across the world, which categories to invest in, how to promote and price the products, and build a sustainable business strategy to build your wealth.
You will need to hire a top-flight (virtual) executive team, with additional skills which will impact your long-term performance. Build your understanding of modern hotel management metrics - REVPAR, GOPPAR, ADR, room occupancy rates - as you create your own hotel business empire. This is a unique tool for high quality hotel management training programs worldwide.
You will need to build a balanced business, with a high growth profile and a sustainable competitive position - if you are successful, the measure of this success will be your stock price, which will rise above that of your competitors. This stock price will depend on your company's profit record: you will run the business for 5 years, and your own decisions will determine your success - or lack of it!
Choosing to invest and develop certain product markets, setting higher or lower pricing and advertising levels, or devising a quality, HR or R&D strategy are some of the areas you can decide on to build your new business plan - and increase profitability. You have four dynamic competitors, who will react to your decisions according to their own strategic business plan - but this is always a closely guarded secret.