Start a new business operating in the global Personal Computer industry – you can choose to invest in component manufacturers, computer systems manufacturers, computer retailers or any combination of these. You will run the business for a number of business months or quarters, with a view to building shareholder value and long term profitability in your chosen markets.
Depending on the format chosen, you will compete against other “human” teams (multiplayer format) - or in our Single User format, against a number of VIPs (Virtual Intelligent Competitors). The VIPs have been pre-programmed to spot your strategic mistakes and take action to try to beat you.
The Computer Manufacturing simulation also focus on upstream and downstream supply chain mechanisms, so, for example, component manufacturers operating upstream depend for their supply and demand balance on the activity in the assemblers and retail sector. Low activity downstream can have a severe impact on upstream firms’ profitability.
You can differentiate your company’s offerings in the market with improved customer service levels, better product quality, increased investment in R&D & Innovation areas, extra staff training and so on. Make decisions around product portfolios, expansion, divestment and market withdrawal, marketing relaunches, marketing spending, financing issues, staff recruitment and much more.
This is a valuable “test-bed” to test your management and decision making skills, to try out different strategic management approaches to grow your business. Success will be dependent on how profitable your business policies turn out to be, and how you can grow your company’s share price. Build shareholder value in your company with consistent and value adding investment and operating decisions.
This simulation helps you, your students or manager-learners understand how business operates in the real world. Some of the issues you will cover are: