Airport Management

Airport Management Simulation

  • The Airport Management business simulation takes you inside the management operations of a regional airport corporation, valued at $1.5Bn. The company has been operating for some years, and has an established market position.
  • Your job, as CEO of your company, is to maximise the profitability of airport operations, and increase the Market Value of your firm - Market Value depends on your profitability. Profit Centers include Aviation (landing fee income), ground handing (passenger services) and Retail Concessions (leased shopping space).
  • You will face fierce competition - either from other teams in a MultiPlayer game, or from our pre-programmed, "Virtual Intelligent Player" called The Hub, who can analyse your decisions and adjust its own strategy to try to beat you. A tough competitor.
  • You need to assess the profitability of your current operations, and make important tactical and strategic decisions. Some of the operating decisions are :
  • Review your strategic position and those of your competitor(s).
  • Invest in safety and security, passenger services and your human resources policy.
  • Set tariffs, improve asset management, decide on marketing and other special investments to improve productivity.
  • Manage staffing levels, salary levels, and training budgets to improve productivity & motivation.

Learning points in this simulation

  • Operational Management and Investment Strategies issues in a large, complex and capital intensive utility – balancing scarce resources
  • Corporate Valuation, Market Value, Price-Earning ratios.
  • Financial and Accounting measures : understanding balance sheets, income statements (P&L), cash flow statements, debt-equity ratios, credit ratings and KPI (Key Performance Indicator) management.
  • Economic concepts including Supply and Demand balancing, Asset Utilisation and maximising efficiencies, Economies of Scale, choosing between
  • Lowest Cost and Differentiated operating strategies, and Market Crowding.

 

How is this simulation used ?

  • In Management Development programs in companies where an understanding of airport management operations (or similar capital intensive business) is either interesting or relevant to executive development.
  • In Business School and University programs where discussions around economics, capital intensive industries, public utilities, NGO investment, Operational Management and similar issues are being covered.
  • In executive development programs, and in university classes:
  • In one- to five-day events to build confidence in the language of business, business awareness training, Finance for Non-Financial Manager programs, Business Acumen programs, young manager / new hire events
  • For specific seminar-long classes in many subjects, dealing with all aspects of business, or a specialized subject program. Each week could focus on a separate topic in finance, economics or marketing.
  • In competitive team-building events, such as a special prize event, a motivational tournament between different departments, offices or campuses. An unlimited number of participants are possible.

 



 

The Single Player version, where you can log on 24/7 from anywhere in the world, and compete against our pre-programmed virtual competitors. the Single User version is used for:

  • Personal, private study
  • Pre-course or post course assignments in business courses
  • Team based projects
  • Compete against our pre-programmed players

What's in our Single User Package:
  • 2 complete simulation runs, running to your schedule (subject to time limit)
  • Free User Guide for this simulation, with information on:
  • Complete Operating Instructions for this simulation
  • Financial and Business Glossary with common terms and definitions
  • Discussions about the economic, financial and marketing theories which are embedded in our simulation models

The MMultiPlayer version, where a number of teams or individuals compete in real time against each other, for a predefined period, with the event controlled by an instructor. Normally used for :

  • Management Training Seminars in companies
  • Individual Simulation-based lectures in colleges
  • Complete semester-long programs in colleges
  • Inter-office or inter-campus competitions and tournaments

What's in our Multiplayer Package:
  • MultiPlayer simulation access, with 5 to 50 user connections, and the ability to run a multi user/team simulation event using this model.
  • Access to our proprietary Learning Center system, including management features - start, run, stop the simulation event, review scores, view individual or team performances.
  • Free instructor briefing slides, including an introduction and sign-on instructions, theoretical concepts, operating instructions
  • Free User Guide for this simulation, with information on:
  • Complete Operating Instructions for this simulation
  • Financial and Business Glossary with common terms and definitions
  • Discussions about the economic, financial and marketing theories which are embedded in our simulation models
 

We are currently not able to provide individual users with access to our simulations, or deliver smaller scale simulation exercises for schools on an economic basis.

IndustryMaasters supplies corporations, large training companies and business schools across the world with world-beating business simulations to build leadership and management capabilities.