This advanced management training tool allows you to test your general management ability as you try to build value for your corporation in a challenging telecoms marketplace.
Take over the management of a leading provider of Mobile and Broadband services, and compete against other teams or against other “virtual” players – intelligently programmed competitors.
Think about how to create long term, sustainable value for your company - and your company’s shareholders. This will be reflected in a steadily increasing stock price Build a strong, sustainable franchise that will prosper over the long term, for the benefit of all stakeholders in the business – employees, vendors, clients, community, lenders, and shareholders. Build your understanding of modern management metrics – ARPU, CPGA, Subscriber Churn and many others - as you create your own TELCO business empire.
How do you build a sustainable business model and generate sustainable Competitive Advantage? Attracting subscribers in the telco markets becomes increasingly difficult as markets saturate, products mature, competitors become established in their home markets and try to expand into your markets. Your portfolio design becomes key - choosing to invest and develop certain product markets, setting higher or lower pricing and advertising levels, or devising a quality, HR or R&D strategy are some of the areas you can decide on to build your new business plan - and increase profitability, leading to a higher stock price for your company.
You have to consider how to manage huge up-front capital investments, build-outs and infrastructure development programs, as these pre-define key business strategies. This will include optimising scale economies, as well as offering differentiated services that consumers are happy to pay for. Your competitors will react to your decisions according to their own strategic business plan – this is often a closely guarded secret. With careful study of their management decisions during the course of the simulation, you may find some clues to their approach – and use this to beat them in the market.
Your stock price is a function of your company’s profitability: the decisions you take will add or destroy value for your shareholders. You will take management control for a number of business quarters or business months, and your decisions in the marketplace over this time period will affect your share price.
This is a unique tool, used in high quality telecoms management training programs worldwide - which focus on new business strategies, market and product development, financial and business acumen, as well as in general strategic management programs.