Computer Manufacturing

Computer Industry Simulation

Start a new business operating in the global Personal Computer industry – you can choose to invest in component manufacturers, computer systems manufacturers, computer retailers or any combination of these. You will run the business for a number of business months or quarters, with a view to building shareholder value and long term profitability in your chosen markets.

Depending on the format chosen, you will compete against other “human” teams (multiplayer format) - or in our Single User format, against a number of VIPs (Virtual Intelligent Competitors). The VIPs have been pre-programmed to spot your strategic mistakes and take action to try to beat you.

The Computer Manufacturing simulation also focus on upstream and downstream supply chain mechanisms, so, for example, component manufacturers operating upstream depend for their supply and demand balance on the activity in the assemblers and retail sector. Low activity downstream can have a severe impact on upstream firms’ profitability.

You can differentiate your company’s offerings in the market with improved customer service levels, better product quality, increased investment in R&D & Innovation areas, extra staff training and so on. Make decisions around product portfolios, expansion, divestment and market withdrawal, marketing relaunches, marketing spending, financing issues, staff recruitment and much more.

This is a valuable “test-bed” to test your management and decision making skills, to try out different strategic management approaches to grow your business. Success will be dependent on how profitable your business policies turn out to be, and how you can grow your company’s share price. Build shareholder value in your company with consistent and value adding investment and operating decisions.

Learning points in this simulation

This simulation helps you, your students or manager-learners understand how business operates in the real world. Some of the issues you will cover are:

  • Finance – Corporate Finance, Debt and Equity Financing, Credit Quality and Rating, Coverage Ratios, Corporate Valuations, Mergers and Acquisitions, EPS and PE values, Cost of Capital, WACC, Economic Value, NPV, Shareholder Value and Value Added concepts.
  • Economics – Dynamic Supply and Demand, Cost ratios and cost curves, Economies of Scale and Scope, MEPS, Experience and Cost curves,
    Accounting – Income Statements /P&L statements, Balance Sheets, Cash Flow Statements, Corporate Performance Ratios, Budgeting and Planning, ROI, ROS, ROCE, EBITDA and other profitability ratios.
  • Strategic Marketing – product launch / relaunch / withdrawal, marketing budgets, product portfolios and profitability, Product Life Cycles and impacts on firm profitability, supply chain upstream and downstream integration.
  • Team Building – working with other teams in this simulations builds understanding of team dynamics and collaboration, as well as self-knowledge and self-awareness
  • HR Management – hiring and layoff of staff, set salary levels, training and development of teams, motivation levels and impact on productivity and firms’ performance.

How is this simulation used ?

  • In Corporate Management Training programs - where a study of the financial and strategic management of business operations is either interesting or relevant to executive development.
  • In Business School, University and College programs where discussions around finance, accounting, marketing, operations management and economics in FMCG industries are being covered.
  • In executive development programs, and in university classes:
  • In one- to five-day events to build confidence in the language of business, business awareness training, Finance for Non-Financial Manager programs, Business Acumen programs, young manager / new hire events
  • For specific seminar-long classes in many subjects, dealing with all aspects of business, or a specialized subject program. Each week could focus on a separate topic in finance, economics or marketing.
  • In competitive team-building events, such as a special prize event, a motivational tournament between different departments, offices or campuses. An unlimited number of participants are possible.


The Single Player version, where you can log on 24/7 from anywhere in the world, and compete against our pre-programmed virtual competitors. the Single User version is used for:

  • Personal, private study
  • Pre-course or post course assignments in business courses
  • Team based projects
  • Compete against our pre-programmed players

What's in our Single User Package:
  • 2 complete simulation runs, running to your schedule (subject to time limit)
  • Free User Guide for this simulation, with information on:
  • Complete Operating Instructions for this simulation
  • Financial and Business Glossary with common terms and definitions
  • Discussions about the economic, financial and marketing theories which are embedded in our simulation models

The MMultiPlayer version, where a number of teams or individuals compete in real time against each other, for a predefined period, with the event controlled by an instructor. Normally used for :

  • Management Training Seminars in companies
  • Individual Simulation-based lectures in colleges
  • Complete semester-long programs in colleges
  • Inter-office or inter-campus competitions and tournaments

What's in our Multiplayer Package:
  • MultiPlayer simulation access, with 5 to 50 user connections, and the ability to run a multi user/team simulation event using this model.
  • Access to our proprietary Learning Center system, including management features - start, run, stop the simulation event, review scores, view individual or team performances.
  • Free instructor briefing slides, including an introduction and sign-on instructions, theoretical concepts, operating instructions
  • Free User Guide for this simulation, with information on:
  • Complete Operating Instructions for this simulation
  • Financial and Business Glossary with common terms and definitions
  • Discussions about the economic, financial and marketing theories which are embedded in our simulation models

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We are currently not able to provide individual users with access to our simulations, or deliver smaller scale simulation exercises for schools on an economic basis.

IndustryMaasters supplies corporations, large training companies and business schools across the world with world-beating business simulations to build leadership and management capabilities.