Simulation Run Time
12 Quarters (3 business years), at a screen-refresh rate of 4-15 minutes per simulated Quarter.
Topics Covered
Strategy, Market Segmentation, Product Lifecycle, Portfolio Management, Competitive Advantages, Customer retention, Customer acquisition.
Mission
Build your Telco operating company as you battle for market supremacy against the large incumbent BigTel and a smaller, dynamic upstart, PeopleTel. Heavy investment in new subscribers is needed to balance high capital costs. Your company has already invested into 4 product lines: Mobile Home, Mobile Small Business, Broadband Home and Broadband Small Business. You are competing against 3 virtual competitors: TelCo Inc., BigTel Inc. and PeopleTel Inc. You need to invest heavily to get new subscribers and become market leader.

Products/Markets Telecommunication

Accessories Home

Initial Investment: 13M€ Monthly Capacity: 8,333 Product Life Cycle: 30 months Monthly Subscription: 108€ Monthly Revenues: 0.90M€ Staff: 23

Broadband Home

Initial Investment: 25M€ Monthly Capacity: 104,167 CPGA: 75€ Monthly Subscription: 21.53€ Monthly Revenues: 2.24M€ Staff: 48

Broadband Small Business

Initial Investment: 25M€ Monthly Capacity: 104,167 Subscriber CPGA: 75€ Monthly Subscription: 21.53€ / Subscriber Monthly Revenues: 2.24M€ Staff: 48

Fixed Line Home

Initial Investment: 55M€ Monthly Capacity: 138,889 CPGA: 170€ Monthly Subscription: 32€ Monthly Revenues: 4.49M€ Staff: 96

Fixed Line Small Business

Initial Investment: 55M€ Monthly Capacity: 138,889 CPGA: 170€ Monthly Subscription: 32€ Monthly Revenues: 4.49M€ Staff: 96

Mobile Home

Initial Investment: 38M€ Monthly Capacity: 83,333 CPGA: 180€ Monthly Subscription: 38€ Monthly Revenues: 3.14M€ Staff: 67

Mobile Small Business

Initial Investment: 38M€ Monthly Capacity: 83,333 CPGA: 180€ Monthly Subscription: 38€ Monthly Revenues: 3.14M€ Staff: 67

Differentiation Levers
Customer Service	Network Quality	R&D/Innovation	HR/Training
Staff Expenses +10.00% Cust.Satisfaction +50.00% Demand +4.00%	Staff Expenses +8.00% Cost of Service +8.00% Cust.Satisfaction +30.00% Demand +7.00%	Staff Expenses +8.00% Cost of Service +8.00% Demand +10.00%	Staff Expenses +4.00% Cost of Service +4.00% G&A Expenses -25.00% Production +2.00%

Additional Investments
1.0x Integrated IT System	1.0x Business Process Optimization
Investment: 30M€ Construction Time 6 months	Investment: 50M€ Construction Time 9 months
Staff Expenses -15.0% Cost of Service +15.0% Receivable Days -25.0% G&A Expenses -15.0%	Demand +4.0% Staff Expenses -18.0% Cost of Service -14.0% Receivable Days -40.0% G&A Expenses -25.0% Cust.Satisfaction -5.0% Training Efficiency +10.0%
1.0x Interconnection Alliances	1.0x Network Upgradation
Investment: 15M€ Validity 12 months	Investment: 20M€ Construction Time 3 months Validity 18 months
Demand +5.0% Staff Expenses -5.0% Receivable Days +5.0% Payable Days +5.0% G&A Expenses +5.0% Capacity +5.0%	Demand +20.0% Staff Expenses +10.0% Cost of Service +10.0% G&A Expenses -8.0% Capacity +20.0%