Simulation Run Time
12 Quarters (3 business years), at a screen-refresh rate of 3-15 minutes per simulated Quarter.
Topics Covered
Product Lifecycle, Portfolio Management, Customer retention, Customer acquisition, Finance, CSR, Carbon Footprint. Sustainability
Mission
Your challenge, build a successful print-media business that values CSR Corporate Social Responsibility management practices and still make profits. The initial seed capital is 100M$ and your available investment budget is 108M$. Your company has already invested into 3 product lines: Retail Books, Sunday Newspapers and Monthly Magazine. You are competing against 2 virtual competitors: BigPress Inc. and GreenBooks Inc.

Products/Markets Print Media

Retail Books

Investment: 7.48M$ Monthly Capacity: 20,000 Product Life Cycle: 30 months CO2: 264 tons Sales Price: 26$ Monthly Revenues: 0.53M$ Staff: 16

Sunday Newspapers

Investment: 136M$ Monthly Capacity: 2,000,000 Product Life Cycle: 30 months CO2: 6400 tons Sales Price: 4.80$ Monthly Revenues: 9.60M$ Staff: 288

Weekly Magazine

Investment: 109M$ Monthly Capacity: 800,000 Product Life Cycle: 30 months CO2: 4480 tons Sales Price: 9.60$ Monthly Revenues: 7.68M$ Staff: 230

Bookclub

Investment: 13M$ Monthly Capacity: 50,000 CO2: 432 tons Sales Price: 21.60$ Monthly Revenues: 1.08M$ Staff: 27

Daily Newspaper

Investment: 28M$ Monthly Capacity: 50,000 CO2: 1280 tons Sales Price: 48$ Monthly Revenues: 2.40M$ Staff: 60

Monthly Magazine

Investment: 67M$ Monthly Capacity: 200,000 CO2: 2688 tons Sales Price: 29$ Monthly Revenues: 5.76M$ Staff: 144

Sustainability
Green Supply Chain	Green Packaging	Green Materials	Renewable Energy	Green Distribution	Green Transportation