Video Presentation

Delivery Formats

All our simulations are webserver-based and run over the internet – all that is required to join in is a computer with a standard web browser, and an internet connection.

 

Multi-User Simulations

Each participant takes the role of an entrepreneur, and then builds and manages a simulated multi-product company over a number of simulated financial years. They then compete with colleagues for market share and profit. Players will see their competitors’ moves in real-time, and can adjust their own strategies accordingly.
A simulation plays out dynamically - at any moment the competitive situation of each player depends upon the decisions of the other participants. The participant who achieves the highest overall profitability throughout their product portfolio will generate the highest Economic Profit. This will be reflected in their share price.

 

Single User simulations

We offer a range of scenario-based simulations from different industries, with special challenges for individual users to understand and overcome. We can also design and supply special business case studies on request. Players compete against specially programmed “intelligent competitors”. Individual log-ons from anywhere in the world at any time; users can make an immediate start on self-paced learning, using advanced simulation technology. Almost unlimited capacity to deal with many thousands of users who may wish to study and play at the same time

Next Generation Technology

IndustryMasters™ simulations are web-based

They reside on dedicated servers in the USA and Europe, and operate via the internet. No local installation is required; participants open their browser, log on to a dedicated simulation URL and start making their investments and other business decisions.

Participants can join from anywhere

They do not have to be in the same location at the same time. All that is required is a computer and an internet connection (preferably ADSL standard). This feature offers huge cost savings in travel and accommodation costs, as well as being well suited to global organisations operating in many locations. Virtually unlimited number of participants is possible; from 20 to 2,000 players - or teams - at the same time.

The simulation operates in “real-time”

As participants make their business decisions and implement them, the economic environment is recalculated and updated for all players – and the latest situation is sent to each player’s screen immediately. No waiting for calculated or printed results. As a result, players see their competitors’ actual moves as they make decisions on a minute-by-minute basis. This allows them to react and adjust their business strategies and tactics in real time – just as in real life.

Decision variables can be customized

Depending on your organisation’s goals and objectives, simulation metrics can be changed to a wide range of measures, such as Share Price, Economic Profit, Return on Equity, Return on Capital, etc.
Further, the look and feel of the simulation can be customized to a particular organisation or event, including the addition of corporate identity and specific learning outcomes, or embedding the simulation in the corporate website. This includes being able to integrate your company’s own data in the simulation – e.g. your own markets, products and competitors replicated in a simulation.

Variable speed and duration

The speed of the decision cycle - one month’s or one quarter's trading - can be adjusted individually, from 1 minute to 30 minutes, or set to change manually.
This allows for display and discussion of specific actions or periods. Simulation duration can be adjusted according to the needs or dynamics of a particular program.
And to facilitate immediate learning, the simulation can be “paused” at any time to allow for discussion and debriefing of players’ decisions, strategies and results.

Value and Performance

Outstanding Value for Money

Our simulations are webserver based – which means there are no installation, maintenance, upgrade or other “hidden” costs typically found with other providers. The lifetime cost of ownership is impressively low, and the training cost per user becomes very attractive.

Impressive Scalability

Our webservers are capable of handling thousands of users simultaneously – we can configure individual client simulation experiences to match any learning program requirement, on a 24/7 operating basis.

Continuous Innovation

We are constantly improving and evolving our service and simulation products – we move quickly to implement all new ideas that add value to our customers’ experience.

Self-Paced Learning Focus

Our simulations are equally valuable supporting individuals who schedule their own learning program, as well as for instructor-led, classroom-based group training environments.

Flexibility in Customisations

We recognise that our customers specific needs may vary – and can quickly design and implement special custom-made simulations with case study scenarios to suit any business situation. All at prices that are realistic and value-based.

IndustryMasters Business Simulations
Business Simulations

Pharmaceutical Industry SimulationSimulation Run Time
The simulation will run for 5 Years (5 years), at a screen-refresh rate of 5-15 minutes per simulated Year.
Topics Covered
Strategy, Competitive Advantages, Mergers and Acquisitions.
Mission
Grow by acquisition to become the dominant pharmaceutical manufacturer in a dynamic market place. The initial seed capital is 100M$ and your available investment budget is 242M$. Your company has already invested into 1 product lines: Vitamin Pills. You are competing against 4 virtual competitors: BaseMed Inc., BioMax Inc., H-Pharma Inc. and Q-Care Inc.

 

Products/Markets Pharmaceutic Industry

sector Pharma
Allergy Pills
Pharma Allergy Pills

Investment: 55M$
Monthly Capacity: 100,000
Time to Market: 5 months

Sales Price: 38$
Monthly Revenues: 3.84M$
Gross Margin: 43.75%
Staff: 195
Antibiotics
Pharma Antibiotics

Investment: 90M$
Monthly Capacity: 200,000
Time to Market: 5 months

Sales Price: 32$
Monthly Revenues: 6.48M$
Gross Margin: 43.58%
Staff: 332
Cold Medicine
Pharma Cold Medicine

Investment: 50M$
Monthly Capacity: 240,000
Time to Market: 3 months

Sales Price: 14.40$
Monthly Revenues: 3.46M$
Gross Margin: 45.00%
Staff: 167
Headache Pills
Pharma Headache Pills

Investment: 75M$
Monthly Capacity: 1,000,000
Time to Market: 4 months

Sales Price: 5.16$
Monthly Revenues: 5.16M$
Gross Margin: 44.17%
Staff: 258
Vaccines
Pharma Vaccines

Investment: 180M$
Monthly Capacity: 600,000
Time to Market: 6 months

Sales Price: 23.40$
Monthly Revenues: 14M$
Gross Margin: 43.33%
Staff: 725
Vitamin Pills
Pharma Vitamin Pills

Investment: 20M$
Monthly Capacity: 80,000
Time to Market: 3 months

Sales Price: 17.40$
Monthly Revenues: 1.39M$
Gross Margin: 45.42%
Staff: 66

Marketing Mix

Pharma Marketing mix Market Research Pharma Marketing mix POS Promotions Pharma Marketing mix Web Marketing Pharma Marketing mix Print Campaign Pharma Marketing mix TV Campaign
Market Research POS Promotions Web Marketing Print Campaign TV Campaign
Cust.Satisfaction +20.00%
Overhead Costs +20.00%
Demand +8.00%

Marketing Budget 0$
Staff Cost +10.00%
Material Cost +4.00%
Cust.Satisfaction +10.00%
Demand +12.00%

Marketing Budget 0$
Cust.Satisfaction +10.00%
Overhead Costs +20.00%
Demand +5.00%

Marketing Budget 0$
Demand +10.00%

Marketing Budget 0$
Demand +15.00%

Marketing Budget 0$


Additional Investments

1.0x Integrated IT System 1.0x Vertical Integration 1.0x Process Automation 1.0x Global Sourcing 1.0x Energy-Efficiency
Pharma Additional investments Integrated IT System Pharma Additional investments Vertical Integration Pharma Additional investments Process Automation Pharma Additional investments Global Sourcing Pharma Additional investments Energy-Efficiency
Investment: 25M$ Investment: 35M$ Investment: 40M$ Investment: 35M$ Investment: 30M$
Staff Cost -9.0%
Receivable Days -40.0%
Demand +15.0%
Staff Cost +5.0%
Staff Cost -8.0%
Material Cost -4.0%
Material Cost -6.0%
Payable Days +30.0%
Demand +2.0%
Material Cost -5.0%