Simulation Run Time
20 Business Quarters (5 business years), at a screen-refresh rate of 3-15 minutes per simulated Quarter.
Topics Covered
Strategy, Market Segmentation, Product Lifecycle, Portfolio Management, HR Management.
Mission
Expand a hotel group into different market segments around the world. Your company has already invested into 3 product lines: New York City Budget, Paris City Budget and Berlin City Budget. You are competing against 4 virtual competitors: EuroComfort Group Inc., Global Inn Inc., Gulf Star Inc. and US Resorts Corp Inc.

Products/Markets Hotel Business

Abu Dhabi 5 Star Luxury

Investment: 28M$ Monthly # Rooms: 2,112 Rooms Product Life Cycle: 63 months Room Rate (ADR): 258$ / Rooms Monthly Revenues: 0.55M$ Staff: 15

Dubai 5 Star Luxury

Investment: 29M$ Monthly # Rooms: 2,208 Rooms Product Life Cycle: 63 months Construction Time: 15 months Room Rate (ADR): 258$ / Rooms Monthly Revenues: 0.57M$ Staff: 16

London 5 Star Luxury

Investment: 27M$ Monthly # Rooms: 2,040 Rooms Product Life Cycle: 63 months Construction Time: 15 months Room Rate (ADR): 258$ / Rooms Monthly Revenues: 0.53M$ Staff: 15

Los Angeles 5 Star Luxury

Investment: 29M$ Monthly # Rooms: 2,160 Rooms Product Life Cycle: 63 months Construction Time: 15 months Room Rate (ADR): 258$ / Rooms Monthly Revenues: 0.56M$ Staff: 16

New York 5 Star Luxury

Investment: 38M$ Monthly # Rooms: 2,880 Rooms Product Life Cycle: 63 months Construction Time: 12 months Room Rate (ADR): 258$ / Rooms Monthly Revenues: 0.74M$ Staff: 21

Paris 5 Star Luxury

Investment: 35M$ Monthly # Rooms: 2,640 Rooms Product Life Cycle: 63 months Construction Time: 12 months Room Rate (ADR): 258$ / Rooms Monthly Revenues: 0.68M$ Staff: 19

Abu Dhabi Business

Investment: 27M$ Monthly # Rooms: 3,348 Rooms Product Life Cycle: 57 months Construction Time: 15 months Room Rate (ADR): 166$ / Rooms Monthly Revenues: 0.56M$ Staff: 15

Beijing Business

Investment: 32M$ Monthly # Rooms: 4,032 Rooms Product Life Cycle: 57 months Construction Time: 18 months Room Rate (ADR): 166$ / Rooms Monthly Revenues: 0.67M$ Staff: 18

Berlin Business

Investment: 26M$ Monthly # Rooms: 3,312 Rooms Product Life Cycle: 57 months Construction Time: 15 months Room Rate (ADR): 166$ / Rooms Monthly Revenues: 0.55M$ Staff: 15

Cape Town Business

Investment: 25M$ Monthly # Rooms: 3,096 Rooms Product Life Cycle: 57 months Room Rate (ADR): 166$ / Rooms Monthly Revenues: 0.51M$ Staff: 14

Chicago Business

Investment: 27M$ Monthly # Rooms: 3,420 Rooms Product Life Cycle: 57 months Construction Time: 12 months Room Rate (ADR): 166$ / Rooms Monthly Revenues: 0.57M$ Staff: 15

Dubai Business

Investment: 24M$ Monthly # Rooms: 3,024 Rooms Product Life Cycle: 57 months Construction Time: 12 months Room Rate (ADR): 166$ / Rooms Monthly Revenues: 0.50M$ Staff: 13

London Business

Investment: 29M$ Monthly # Rooms: 3,600 Rooms Product Life Cycle: 57 months Construction Time: 15 months Room Rate (ADR): 166$ / Rooms Monthly Revenues: 0.60M$ Staff: 16

New York Business

Investment: 32M$ Monthly # Rooms: 3,960 Rooms Product Life Cycle: 57 months Construction Time: 12 months Room Rate (ADR): 166$ / Rooms Monthly Revenues: 0.66M$ Staff: 18

Berlin City Budget

Investment: 13M$ Monthly # Rooms: 3,450 Rooms Product Life Cycle: 54 months Construction Time: 18 months Room Rate (ADR): 92$ / Rooms Monthly Revenues: 0.32M$ Staff: 11

London City Budget

Investment: 11M$ Monthly # Rooms: 2,880 Rooms Product Life Cycle: 54 months Construction Time: 15 months Room Rate (ADR): 92$ / Rooms Monthly Revenues: 0.27M$ Staff: 9

New York City Budget

Investment: 14M$ Monthly # Rooms: 3,900 Rooms Product Life Cycle: 54 months Construction Time: 12 months Room Rate (ADR): 92$ / Rooms Monthly Revenues: 0.36M$ Staff: 12

Paris City Budget

Investment: 9.77M$ Monthly # Rooms: 2,640 Rooms Product Life Cycle: 54 months Construction Time: 15 months Room Rate (ADR): 92$ / Rooms Monthly Revenues: 0.24M$ Staff: 8

Macao Wellness SPA

Investment: 36M$ Monthly # Rooms: 1,800 Rooms Product Life Cycle: 69 months Room Rate (ADR): 360$ / Rooms Monthly Revenues: 0.65M$ Staff: 14

Mauritius Wellness SPA

Investment: 40M$ Monthly # Rooms: 1,980 Rooms Product Life Cycle: 69 months Room Rate (ADR): 360$ / Rooms Monthly Revenues: 0.71M$ Staff: 15

Strategic Positioning
Customer Service	TQM/Product Quality	R&D/Innovation	CSR/Sustainability
Staff Cost +10.00% Cust.Satisfaction +50.00% Demand +4.00%	Staff Cost +8.00% Material Cost +8.00% Production +2.00% Demand +7.00%	Staff Cost +8.00% Material Cost +8.00% Demand +10.00%	Staff Cost +8.00% Material Cost +8.00% Taxes -30.00% Demand +4.00%