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Business Simulations
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 Simulation Run Time
16 Quarters (4 business years), at a screen-refresh rate of 4-15 minutes per simulated Quarter.
Topics Covered
Strategy, New Product Introduction, Product Lifecycle, Portfolio Management, Competitive Advantages, Finance, CO2 Emissions, Sustainability.
Mission
Grow and manage the product portfolio of a modern car manufacturer. You will have to keep total CO2 fleet emissions in line with changing legislation to avoid paying CO2 penalties. The initial share capital is 100M$ and your available investment budget is 265M$. You are competing against 2 virtual competitors: BigAuto Inc. and FastCars Inc.
| Mini |
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Investment: 61M$
Monthly Capacity: 400
Product Life Cycle: 18 months
CO2 Emissions: 80 g/km
Market Outlook: Growth |
Sales Price: 10,800$
Monthly Revenues: 4.32M$
Staff: 166 |
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| Small |
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Investment: 89M$
Monthly Capacity: 500
Product Life Cycle: 18 months
CO2 Emissions: 95 g/km |
Sales Price: 12,600$
Monthly Revenues: 6.30M$
Staff: 242 |
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| Compact |
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Investment: 102M$
Monthly Capacity: 500
Product Life Cycle: 18 months
CO2 Emissions: 110 g/km |
Sales Price: 14,400$
Monthly Revenues: 7.20M$
Staff: 276 |
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| Sub Mid-Size |
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Investment: 109M$
Monthly Capacity: 400
Product Life Cycle: 18 months
CO2 Emissions: 120 g/km |
Sales Price: 19,200$
Monthly Revenues: 7.68M$
Staff: 294 |
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| Mid-Size |
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Investment: 122M$
Monthly Capacity: 400
Product Life Cycle: 18 months
CO2 Emissions: 130 g/km |
Sales Price: 21,600$
Monthly Revenues: 8.64M$
Staff: 331 |
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| Mid-Size + |
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Investment: 136M$
Monthly Capacity: 400
Product Life Cycle: 18 months
CO2 Emissions: 140 g/km |
Sales Price: 24,000$
Monthly Revenues: 9.60M$
Staff: 368 |
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| Luxury |
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Investment: 170M$
Monthly Capacity: 250
Product Life Cycle: 18 months
CO2 Emissions: 160 g/km |
Sales Price: 48,000$
Monthly Revenues: 12M$
Staff: 460 |
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| Compact H |
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Investment: 132M$
Monthly Capacity: 200
Product Life Cycle: 24 months
CO2 Emissions: 70 g/km |
Sales Price: 26,400$
Monthly Revenues: 5.28M$
Staff: 220 |
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| Sub Mid-Size H |
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Investment: 138M$
Monthly Capacity: 200
Product Life Cycle: 24 months
CO2 Emissions: 75 g/km |
Sales Price: 27,600$
Monthly Revenues: 5.52M$
Staff: 230 |
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| Mid-Size H |
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Investment: 150M$
Monthly Capacity: 200
Product Life Cycle: 24 months
CO2 Emissions: 80 g/km |
Sales Price: 30,000$
Monthly Revenues: 6.00M$
Staff: 250 |
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| Mid-Size + H |
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Investment: 162M$
Monthly Capacity: 200
Product Life Cycle: 24 months
CO2 Emissions: 90 g/km |
Sales Price: 32,400$
Monthly Revenues: 6.48M$
Staff: 270 |
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| Luxury Hybrid |
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Investment: 195M$
Monthly Capacity: 125
Product Life Cycle: 24 months
CO2 Emissions: 100 g/km |
Sales Price: 62,400$
Monthly Revenues: 7.80M$
Staff: 325 |
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| Mini E |
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Investment: 90M$
Monthly Capacity: 200
Product Life Cycle: 24 months
CO2 Emissions: 0 g/km
Market Outlook: Growth |
Sales Price: 21,600$
Monthly Revenues: 4.32M$
Staff: 180 |
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| Small E |
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Investment: 118M$
Monthly Capacity: 225
Product Life Cycle: 24 months
CO2 Emissions: 0 g/km
Market Outlook: Growth |
Sales Price: 25,200$
Monthly Revenues: 5.67M$
Staff: 236 |
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| Strategic Positioning |
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| Training Car Dealers |
TQM/Product Quality |
R&D/Innovation |
HR/Training |
CSR/Sustainability |
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Staff Cost +10.00%
Cust.Satisfaction +50.00%
Demand +4.00%
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Staff Cost +8.00%
Material Cost +8.00%
Production +2.00%
Demand +7.00%
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Staff Cost +8.00%
Material Cost +8.00%
Demand +10.00%
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Staff Cost +4.00%
Material Cost +2.00%
Overhead Costs -25.00%
Production +5.00%
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Staff Cost +6.00%
Material Cost +6.00%
Demand +5.00%
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| CO2-Reduction |
| 1.0x Lightweight Chassis |
1.0x Direct Injection |
1.0x Start-Stop Systems |
1.0x Accu Systems |
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| Investment: 25M$ |
Investment: 20M$ |
Investment: 15M$ |
Investment: 30M$ |
Co2 -3.0%
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Small:
CO2 Emissions -3.0%
Mid-Size +:
CO2 Emissions -3.0%
Sub Mid-Size:
CO2 Emissions -3.0%
Mid-Size:
CO2 Emissions -3.0%
Compact:
CO2 Emissions -3.0%
Mini:
CO2 Emissions -3.0%
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Compact:
CO2 Emissions -2.0%
Sub Mid-Size:
CO2 Emissions -2.0%
Mid-Size +:
CO2 Emissions -2.0%
Mini:
CO2 Emissions -2.0%
Mid-Size:
CO2 Emissions -2.0%
Small:
CO2 Emissions -2.0%
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Mid-Size + H:
Material Cost -4.0%
Sub Mid-Size H:
Material Cost -4.0%
Small E:
Material Cost -6.0%
Mini E:
Material Cost -6.0%
Mid-Size H:
Material Cost -4.0%
Compact H:
Material Cost -4.0% |
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Call
