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Business Simulations
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 Simulation Run Time
12 Quarters (3 business years), at a screen-refresh rate of 4-15 minutes per simulated Quarter.
Topics Covered
Entrepreneurial Startup, Marketing, Strategy, New Product Introduction, Operations management, Product Lifecycle, Portfolio Management, Competitive Advantages, Inventory Management
Mission
Manage the business of a fashion brand. The initial share capital is 50M$ and your available investment budget is 134M$.
Fashion
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| Jackets |
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Initial Investment: 33M$
Monthly Capacity: 5,000
Product Life Cycle: 12 months |
Sales Price: 504$
Monthly Revenues: 2.52M$
Staff: 84 |
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| Dresses |
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Initial Investment: 28M$
Monthly Capacity: 6,000
Product Life Cycle: 12 months |
Sales Price: 360$
Monthly Revenues: 2.16M$
Staff: 72 |
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| Skirts |
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Initial Investment: 21M$
Monthly Capacity: 6,000
Product Life Cycle: 12 months |
Sales Price: 264$
Monthly Revenues: 1.58M$
Staff: 53 |
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| Trousers |
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Initial Investment: 32M$
Monthly Capacity: 10,000
Product Life Cycle: 12 months |
Sales Price: 240$
Monthly Revenues: 2.40M$
Staff: 80 |
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| Jeans |
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Initial Investment: 25M$
Monthly Capacity: 10,000
Product Life Cycle: 12 months |
Sales Price: 192$
Monthly Revenues: 1.92M$
Staff: 64 |
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| Knitwear |
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Initial Investment: 27M$
Monthly Capacity: 6,000
Product Life Cycle: 12 months |
Sales Price: 348$
Monthly Revenues: 2.09M$
Staff: 70 |
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| Shirts |
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Initial Investment: 22M$
Monthly Capacity: 10,000
Product Life Cycle: 12 months |
Sales Price: 168$
Monthly Revenues: 1.68M$
Staff: 56 |
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| T-Shirts |
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Initial Investment: 17M$
Monthly Capacity: 15,000
Product Life Cycle: 12 months |
Sales Price: 84$
Monthly Revenues: 1.26M$
Staff: 42 |
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| Shoes |
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Initial Investment: 23M$
Monthly Capacity: 8,000
Product Life Cycle: 12 months |
Sales Price: 216$
Monthly Revenues: 1.73M$
Staff: 58 |
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| Jackets |
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Initial Investment: 34M$
Monthly Capacity: 5,000
Product Life Cycle: 12 months |
Sales Price: 510$
Monthly Revenues: 2.55M$
Staff: 85 |
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| Suits |
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Initial Investment: 36M$
Monthly Capacity: 3,000
Product Life Cycle: 12 months |
Sales Price: 900$
Monthly Revenues: 2.70M$
Staff: 90 |
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| Trousers |
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Initial Investment: 32M$
Monthly Capacity: 10,000
Product Life Cycle: 12 months |
Sales Price: 240$
Monthly Revenues: 2.40M$
Staff: 80 |
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| Jeans |
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Initial Investment: 22M$
Monthly Capacity: 10,000
Product Life Cycle: 12 months |
Sales Price: 168$
Monthly Revenues: 1.68M$
Staff: 56 |
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| Knitwear |
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Initial Investment: 20M$
Monthly Capacity: 5,000
Product Life Cycle: 12 months |
Sales Price: 300$
Monthly Revenues: 1.50M$
Staff: 50 |
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| Shirts |
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Initial Investment: 27M$
Monthly Capacity: 10,000
Product Life Cycle: 12 months |
Sales Price: 204$
Monthly Revenues: 2.04M$
Staff: 68 |
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| T-shirts |
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Initial Investment: 12M$
Monthly Capacity: 15,000
Product Life Cycle: 12 months |
Sales Price: 60$
Monthly Revenues: 0.90M$
Staff: 30 |
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| Sweatshirts |
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Initial Investment: 21M$
Monthly Capacity: 10,000
Product Life Cycle: 12 months |
Sales Price: 158$
Monthly Revenues: 1.58M$
Staff: 53 |
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| Shoes |
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Initial Investment: 21M$
Monthly Capacity: 6,000
Product Life Cycle: 12 months |
Sales Price: 270$
Monthly Revenues: 1.62M$
Staff: 54 |
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Marketing Mix
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| Market Research |
Event Marketing |
Print Campaign |
TV Campaign |
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Cust.Satisfaction +20.00%
G&A Expenses +20.00%
Demand +8.00%
Budget 0$
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Cust.Satisfaction +10.00%
G&A Expenses +20.00%
Demand +5.00%
Budget 0$
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Demand +10.00%
Budget 0$
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Demand +15.00%
Budget 0$
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Additional Investments
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| 1.0x Web-Shop |
1.0x Designer Collection |
1.0x Fashion Show |
1.0x Flagship Stores |
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| Investment: 18M$ |
Costs: 6.00M$
Validity 6 months |
Costs: 2.00M$
Validity 3 months |
Investment: 8.00M$
Construction Time 6 months |
Demand +5.0%
Receivable Days -20.0%
G&A Expenses +10.0%
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Demand +10.0%
Purchase Cost +3.0%
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Demand +5.0%
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Demand +4.0%
G&A Expenses +5.0%
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Call
