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 Simulation Run Time
12 Business Quarters (3 years), at a screen-refresh rate of 3-15 minutes per simulated Quarter.
Topics Covered
Supply Chain Management, Strategy, Market Segmentation, New Product Introduction, Operations management, Product Lifecycle, Portfolio Management, Competitive Advantages, Inventory Management, Capacity Planning, Finance, Issue/Buyback Shares, Mergers and Acquisitions, Company Valuation.
Mission
Competitive Supply-Chain Simulation for the Computer Industry. Synergy savings can be achieved by vertical integration along the supply-chain. You are competing against 9 virtual competitors: AAA Computers Inc., Fast Circuit Inc., GiGa Byte Inc., HiX Computers Inc., Max Performance Inc., Mega Power Inc., Orange Tech Inc., Peer Star Inc. and Super Bit Inc.
Products/Markets Computer Industry
|
 |
| CPUs |
 |
|
Investment: 120M$
Monthly Capacity: 25,000
Product Life Cycle: 20 months |
Sales Price: 192$
Monthly Revenues: 4.80M$
Staff: 160 |
|
| Memory |
 |
|
Investment: 36M$
Monthly Capacity: 40,000
Product Life Cycle: 20 months |
Sales Price: 36$
Monthly Revenues: 1.44M$
Staff: 48 |
|
| HD Storage |
 |
|
Investment: 30M$
Monthly Capacity: 25,000
Product Life Cycle: 20 months |
Sales Price: 48$
Monthly Revenues: 1.20M$
Staff: 40 |
|
| Motherboards |
 |
|
Investment: 30M$
Monthly Capacity: 20,000
Product Life Cycle: 20 months |
Sales Price: 60$
Monthly Revenues: 1.20M$
Staff: 40 |
|
| Power Supply & Cables |
 |
|
Investment: 18M$
Monthly Capacity: 30,000
Product Life Cycle: 20 months |
Sales Price: 24$
Monthly Revenues: 0.72M$
Staff: 24 |
|
| Cases |
 |
|
Investment: 21M$
Monthly Capacity: 20,000
Product Life Cycle: 20 months |
Sales Price: 42$
Monthly Revenues: 0.84M$
Staff: 28 |
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| Optical Storage |
 |
|
Investment: 27M$
Monthly Capacity: 30,000
Product Life Cycle: 20 months |
Sales Price: 36$
Monthly Revenues: 1.08M$
Staff: 36 |
|
| Mice & Keyboards |
 |
|
Investment: 23M$
Monthly Capacity: 30,000
Product Life Cycle: 20 months |
Sales Price: 30$
Monthly Revenues: 0.90M$
Staff: 30 |
|
| LCD Screens |
 |
|
Investment: 72M$
Monthly Capacity: 20,000
Product Life Cycle: 20 months |
Sales Price: 144$
Monthly Revenues: 2.88M$
Staff: 96 |
|
| OS |
 |
|
Investment: 48M$
Monthly Capacity: 20,000
Product Life Cycle: 20 months |
Sales Price: 96$
Monthly Revenues: 1.92M$
Staff: 64 |
|
| Laptops |
 |
|
Investment: 77M$
Monthly Capacity: 10,000
Product Life Cycle: 20 months |
Sales Price: 840$
Monthly Revenues: 8.40M$
Staff: 280 |
|
| Netbooks |
 |
|
Investment: 66M$
Monthly Capacity: 10,000
Product Life Cycle: 20 months |
Sales Price: 720$
Monthly Revenues: 7.20M$
Staff: 240 |
|
| Tablets |
 |
|
Investment: 55M$
Monthly Capacity: 10,000
Product Life Cycle: 20 months |
Sales Price: 600$
Monthly Revenues: 6.00M$
Staff: 200 |
|
| Desktops |
 |
|
Investment: 44M$
Monthly Capacity: 10,000
Product Life Cycle: 20 months |
Sales Price: 480$
Monthly Revenues: 4.80M$
Staff: 160 |
|
| Workstations |
 |
|
Investment: 55M$
Monthly Capacity: 5,000
Product Life Cycle: 20 months |
Sales Price: 1,200$
Monthly Revenues: 6.00M$
Staff: 200 |
|
| Servers |
 |
|
Investment: 50M$
Monthly Capacity: 1,500
Product Life Cycle: 20 months |
Sales Price: 3,600$
Monthly Revenues: 5.40M$
Staff: 180 |
|
| Blade Servers |
 |
|
Investment: 44M$
Monthly Capacity: 1,000
Product Life Cycle: 20 months |
Sales Price: 4,800$
Monthly Revenues: 4.80M$
Staff: 160 |
|
| Computer Stores US |
 |
|
Investment: 50M$
Monthly Capacity: 8,000
Product Life Cycle: 36 months |
Sales Price: 840$
Monthly Revenues: 6.72M$
Staff: 168 |
|
| Computer Stores EU |
 |
|
Investment: 47M$
Monthly Capacity: 7,000
Product Life Cycle: 36 months |
Sales Price: 900$
Monthly Revenues: 6.30M$
Staff: 158 |
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| Computer Stores AP |
 |
|
Investment: 47M$
Monthly Capacity: 8,000
Product Life Cycle: 36 months |
Sales Price: 780$
Monthly Revenues: 6.24M$
Staff: 156 |
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| E-Shop US |
 |
|
Investment: 20M$
Monthly Capacity: 5,000
Product Life Cycle: 36 months |
Sales Price: 540$
Monthly Revenues: 2.70M$
Staff: 68 |
|
| E-Shop EU |
 |
|
Investment: 25M$
Monthly Capacity: 5,000
Product Life Cycle: 36 months |
Sales Price: 660$
Monthly Revenues: 3.30M$
Staff: 83 |
|
| E-Shop AP |
 |
|
Investment: 18M$
Monthly Capacity: 5,000
Product Life Cycle: 36 months |
Sales Price: 480$
Monthly Revenues: 2.40M$
Staff: 60 |
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| B2B Distributor US |
 |
|
Investment: 88M$
Monthly Capacity: 5,000
Product Life Cycle: 36 months |
Sales Price: 2,340$
Monthly Revenues: 12M$
Staff: 293 |
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| B2B Distributor EU |
 |
|
Investment: 89M$
Monthly Capacity: 4,800
Product Life Cycle: 36 months |
Sales Price: 2,460$
Monthly Revenues: 12M$
Staff: 295 |
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| B2B Distributor AP |
 |
|
Investment: 89M$
Monthly Capacity: 6,000
Product Life Cycle: 36 months |
Sales Price: 1,980$
Monthly Revenues: 12M$
Staff: 297 |
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Strategic Positioning
|
 |
 |
 |
 |
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| Customer Service |
TQM/Product Quality |
R&D/Innovation |
Staff Training |
Extended Warranties |
|
Staff Cost +15.00%
Cust.Satisfaction +30.00%
Demand +6.00%
|
Staff Cost +8.00%
Material Cost +6.00%
Demand +8.00%
|
Staff Cost +8.00%
Material Cost +6.00%
Demand +7.00%
|
Staff Cost +8.00%
Cust.Satisfaction +10.00%
Overhead Costs -20.00%
|
Material Cost +5.00%
Cust.Satisfaction +10.00%
Demand +5.00%
|
Additional Investments
|
| 1.0x Realtime Order Processing |
1.0x Global Sourcing |
1.0x Packaging Materials Recycling |
 |
 |
 |
| Investment: 4.00M$ |
Investment: 5.00M$
Validity 18 months |
Monthly Costs: 360K$
Validity 12 months |
Receivable Days -20.0%
Components:
Demand +5.0%
|
Payable Days +40.0%
Systems:
Material Cost -3.0%
Retail:
Material Cost -2.0%
|
Overhead Costs +2.0%
Co2 -20.0%
Retail:
Material Cost -2.0%
Systems:
Material Cost -2.0%
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|
|
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| 1.0x Contract Manufacturing Arrangement |
1.0x Content Provider Tie Up |
1.0x On-Demand Services |
 |
 |
 |
Monthly Costs: 100K$
Validity 12 months |
Monthly Costs: 250K$
Validity 12 months |
Investment: 4.00M$
Construction Time 3 months |
Components:
Material Cost -10.0%
Staff Cost -10.0%
|
Systems:
Demand +5.0%
|
Components:
Demand +5.0%
Systems:
Demand +5.0% |
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Call
