Simulation Run Time
12 Quarters (3 business years), at a screen-refresh rate of 5-15 minutes per simulated Quarter.
Topics Covered
Strategy, Operations management, Competitive Advantages, Inventory Management, Capacity Planning
Mission
Balancing inventory and cash resources in a fluid consumer market presents significant challenges to management. Operate a thriving car dealership with an eye for growth and profits. The initial share capital is 1,000K€ and your available investment budget is 917K€. Your company has already invested into 4 product lines: Repair Shop, Used Cars, New Cars and Parts Shop. You are competing against 3 virtual competitors: Competitor N Ltd, Competitor U Ltd and Competitor X Ltd

Car Dealer

New Cars

Initial Investment: 5,115K€ Monthly Capacity: 25 Sales Price: 24,552€ Monthly Revenues: 614K€ Gross Margin: 17.00% Staff: 10

Used Cars

Initial Investment: 2,640K€ Monthly Capacity: 22 Sales Price: 14,400€ Monthly Revenues: 317K€ Gross Margin: 14.00% Staff: 6 Production correlates 50% with New Cars

Repair Shop

Initial Investment: 1,800K€ Monthly Capacity: 300 Sales Price: 720€ Monthly Revenues: 216K€ Gross Margin: 28.00% Staff: 13

Parts Shop

Initial Investment: 1,400K€ Monthly Capacity: 1,000 Sales Price: 168€ Monthly Revenues: 168K€ Gross Margin: 16.00% Staff: 1 Demand correlates 80% with Repair Shop

Strategic Positioning
Customer Service	Process Quality	Quality Control	Customer Care
Staff Expenses +10.00% Demand +4.00%	Staff Expenses +8.00% Demand +3.00%	Staff Expenses +5.00% Demand +2.00%	Staff Expenses +6.00% Demand +3.00%

Additional Decisions
1.0x Service Training	1.0x Sales Training	1.0x Manager Training	1.0x Events
Costs: 16K€ Validity 9 months	Costs: 18K€ Validity 9 months	Costs: 8.00K€ Validity 9 months	Costs: 7.00K€ Validity 1 months
Parts Shop: Demand +4.0% Repair Shop: Demand +4.0%	Used Cars: Demand +5.0% New Cars: Demand +3.0%	Staff Expenses -3.0%	Demand +5.0% Staff Expenses +2.0%