The Indian Institute of Management Ahmedabad (IIMA) and Tycoon Systems announce the successful conclusion of "Mousetrap 2010" - a global business strategy competition held each year during the run-up to IIMA's "Confluence" summit.
Mousetrap 2010 is an on-line business simulation tournament, presented by IIMA and Microsoft Corporation, involving 1,800 business school students across the globe. For the fourth year in a row the business game was provided by Tycoon Systems - using its successful IndustryMasters platform.
"We used the IndustryMasters simulation for Mousetrap 2010 - which is apparently the only "real- time" simulation available at present. This real time-aspect is what makes IndustryMasters a simulation of choice for use in the fast paced yet acumen based setting of Mousetrap.'' Said Professor Atanu Ghosh, Faculty Coordinator at IIMA.
"Confluence 2010" is IIMA's annual International Business School Summit - and one of Asia's largest business school festivals - runs from 27th to 29th November 2010. Delegates will hear from an impressive list of speakers on this year's conference theme: "Survive, Sustain, Succeed." Presentations will be made by many prominent decision makers including Mr Rajat M. Nag (Asian Development Bank), Prof. Anil Gupta (IIM Ahmedbad), Ms Meenu Handa (Microsoft India), Mr. Gurcharan Das (Procter and Gamble India) and Dr. APJ Abdul Kalam (Former President, Republic of India).
'Mousetrap' is one of the flagship events of IIMA's Confluence conference, alongside other student competitions such as 'Masterplan', 'Corporate Combat' and 'Globalization Challenge'. 'Mousetrap' put students into the role of running a simulated corporation from January 2008 until December 2012. It addressed fundamental business issues such as lower profit margins due to an increased level of competition in world markets, rising commodity prices and the increasing relevance of sustainable strategies in order to build competitive advantage.
Founded 1961 in Ahmedabad, IIMA is widely considered to be the premier institute of management education in India.