About IndustryMasters


IndustryMasters™ operates in "real-time"

As participants make their business decisions and implement them, the economic environment is recalculated and updated for all players - and the latest situation is sent to each player's screen immediately. No waiting for calculated or printed results As a result, players see their competitors' actual moves as they make decisions on a minute-by-minute basis. This allows them to react and adjust their business strategies and tactics in real time - just as in real life.

IndustryMasters™ is fully web-based

It resides on dedicated servers in Chicago and Austin, and operates via the internet. No local installation is required; participants open their web-browser, log on to a dedicated simulation URL and start making their investments and other business decisions.

Participants can join the simulation from any part of the world simultaneously

They do not have to be in the same location at the same time. All that is required is a computer and an internet connection (preferably ADSL standard). This feature offers huge cost savings in travel and accommodation costs, as well as being well suited to global organisations operating in many locations. A virtually unlimited number of participants is possible; from 20 to 2,000 players - or teams - at the same time.

Decision variables can be customized according to each organisation's needs

Depending on your organisation's goals and objectives, simulation metrics can be changed to a wide range of measures, such as Share Price, Economic Profit, Return on Equity, Return on Capital, etc. Further, the look and feel of the simulation can be customized to a particular organisation or event, including the addition of corporate identity and specific learning outcomes, or embedding the simulation in the corporate website. This includes being able to integrate your company's own data in the simulation - e.g. your own markets, products and competitors replicated in a simulation.

The speed and duration of the simulation can be adjusted to suit circumstances

The speed of the decision cycle - one month's or one quarter's trading - can be adjusted individually, from 1 minute to 5 minutes, or set to change manually. This allows for display and discussion of specific actions or periods. Simulation duration can be adjusted according to the needs or dynamics of a particular program. And to facilitate immediate learning, the simulation can be 'paused' at any time to allow for discussion and debriefing of players' decisions, strategies and results.